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Primetime viewing of Colors Kannada boosted with two new shows

Shreoshree Chakrabarty November 3, 2020

With the ongoing pandemic and people locked into their homes, viewers are searching for love, humour, entertaining and fresh content which they can consume. Colors Kannada, aptly encapsulated the channel’s revived and strengthened spirit, with a new brand ethos, ‘Banna Hosadagide, Bandha Bigiyagide’.  Colors Kannada has announced the launch of two new shows to boost its primetime viewing, to spread love and humor amongst its audiences.

Both the shows, ‘Majaa Bharatha- Season 4’ and ‘Hoo Male’ are releasing in the non-fiction and fiction category respectively and Colors Kannada is thrilled to serve to the viewer’s increasing demands as it pioneers in general entertainment. On one hand, ‘Majaa Bharatha- Season 4’ is going to air over the weekends from 7th November at 9 pm and ‘Hoo Male’ on the other hand will go on air 5 days a week (Monday to Friday) from 16th November at 9 pm. It is an unpredictable story of ambitions and emotions.  

Speaking on the new show launches, Parameshwar Gundkal, Business Head – Kannada Entertainment Cluster, Viacom18, said, “Colors Kannada has always been ahead of the curve in the Kannada entertainment space. We have focused on telling stories in the most compelling and relatable manner which our viewers can resonate with. With our new brand ethos, we innovated and adapted to the new normal by resuming content of our existing shows, despite the challenges. We are delighted to yet again be ahead of the curve to satiate entertainment needs and air our new shows ‘Majaa Bharatha- Season 4’ and ‘Hoo Male’ to spread humor and love amidst these challenging times. With renewed energy and excitement, we are hopeful that these shows will surely make an impact in the 9 pm primetime slot.”

‘Majaa Bharatha’, a comedy talent show will bring new opportunities for the Kannadigas to entertain the viewers with epic comedy content in its fourth season. The special partner of this show is Dhruti Masala and it will be hosted by Bhoomi Shetty. The judges include actor, Rachita Ram and Ace Kannada Music Director and singer, Gurukiran. Harshit Raj, the actor will be seen presenting his comic skills like never before. A fictional show, ‘Hoo Male’, in contrast revolves around a college- going student Lahari who is the daughter to a single mother who has extreme political ambitions. Lahari’s mother trying to marry her to a highly influential politician who is a widower with a child and her secret love affair is what the story all about.

These two shows have been added to strengthen the primetime slot of Colors Kannada. Earlier on 31st October, a new show celebrity cookery show, ‘Chat Corner’ is launched which is powered by India Gate Basmati Rice, Goldwinner Cooking Oil, Aachi Gulab Jamun Mix. TTK Prestige Swach Pressure Cooker is the Special Partner of this show. This show is going to air will air at 12 pm on Saturday and Sunday.


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