Catering to Gen Z across India, Zing’s brings the Season 12 of Pyaar Tune Kya Kiya (PTKK). PTKK Season 12 will be starting on 14th August, every Saturday at 7 pm and will be showcasing new-age love stories that are filled with friendship, drama & romance that is full of feels!
The central idea of PTKK Season 12’s theme has come from the insight that the definition of love has evolved for this generation. Love and romance are the basis of any relationship, but this generation, more importantly, looks for support & understanding. Gen Z doesn’t believe not just in falling in love but in “rising in love” because everything feels better when your loved one is by your side. The biggest bonding factors between a couple of today are Trust and unconditional support. Zing has reflected the same sentiment and has collected many such moments and weaved them together in this series of 15 episodes that beautifully embody the thought of ‘Crazy dil, crazy hum, lage sab easy jab tum ho sang’. Pyaar Tune Kya Kiya has been showcasing them very successfully when it comes to young love stories, for the past 7 years and will continue to do so with every new season. It promises to bring many challenging & varied love stories to establish a deeper connection with the viewer.
On the launch of the latest season, Pankaj Balhara, Deputy Business Head, Music cluster, ZEEL said, “It has been a wonderful journey for us with PTKK. The show has hit all the right chords with the viewers from Season 1. We are glad that we have a dedicated audience base who connect deeply with the show. Like every season, even this season we have taken a theme that is very relevant to Gen Z & their relationships today making the content extremely relatable. We are confident that this season, like every other season, will strike a chord with our audience.”