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PVR Cinemas reaffirm its growth in Southern-India

MediaInfoline August 17, 2018
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PVR Ltd. has further expanded its presence in Chennai today. Sustaining its tradition of offering world-class cinema experience, the 5-screens multiplex at SKLS Galaxy Mall, GNT Road, Redhills, Chennai, boasts enhanced in-theatre technology for its patrons. With this launch, PVR strengthens its presence in Southern India with 169 screens in 26 properties and a total screen count of 27 screens across 5 properties in the state of Tamil Nadu.

Located at the outskirts of Chennai with a perfect amalgamation of residential and industrial pockets and colleges; the cinema is spread across an area of 33,645 sq. ft. with a seating capacity for 977 audiences. The brand new multiplex features 7.1 Digital surround-sound along with 4K projection systems and Next Generation 3D screens, offering a cutting-edge cinema viewing experience to the patrons.

Commenting on the launch, Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, “South is an important market for us and this announcement highlights our commitment towards providing an exceptional customer experience across location. Backed by world-class hospitality, we are hopeful that this property would be a new hub of entertainment and will be appreciated by the movie aficionados.”

Speaking on the occasion, Mr. Gautam Dutta, CEO, PVR Cinemas said,” We are delighted to announce the launch of our 4th multiplex in Chennai and it is indeed a pleasure to outspread our presence in the market. At PVR, our aim is to provide a world-class cinema watching experience, backed by best in class services, and superior technologies. We are confident that the launch of this 5-screens multiplex in Chennai, will be received well by our audiences here.”

The overall movie watching experience at the multiplex is further enhanced with a wide range of gourmet delicacies. Furthermore, the next-gen. Quick Tix facility is the most convenient instant ticketing solution for the patrons. PVR’s brand new property has an opulent, heritage look as a tribute to the smart-city, Chennai.

With this opening, PVR stands at a total screen count of 643 screens at 138 properties in 54 cities.

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