PVR INOX Expands Presence with 15 New Screens in North and Central India

PVR INOX, the largest cinema exhibitor in India, opens 10 screens in Delhi and 5 screens in Ahmedabad, featuring innovative technologies and premium cinema formats.

PVR INOX Expanding Its Footprint in North and Central India: Enhancing the Cinema Experience Across the Country

In a remarkable move to solidify its position as the leading cinema exhibitor in India, PVR INOX has opened two new multiplexes, spanning a total of 15 screens, on a single day. This strategic expansion aligns with the company’s long-term vision of accelerating screen rollouts in key markets, ultimately enhancing the cinema experience for audiences across the country.

One of the newly launched multiplexes, located in Pacific Premium Outlets Mall in Jasola, New Delhi, features the first-ever ScreenX theatre in North India. This innovative technology offers viewers a 270-degree panoramic viewing experience, immersing them in the film like never before. Alongside the extraordinary ScreenX theatre, the multiplex boasts other premium cinema formats, including Insignia, BIGPIX, and MX4D, ensuring that moviegoers have a wide range of options to choose from. With top-of-the-line technological advancements such as advanced Laser Projection systems, Dolby Atmos surround sound, and Volfoni Smart Crystal Diamond 3D solutions, PVR INOX is committed to providing the best-in-class theatrical experience to its audience.

Additionally, PVR INOX has expanded its presence in the Central region with its 35th property in Gujarat and the 6th in Ahmedabad, further solidifying its position as a major player in the Indian cinema industry. The new cinema in Ahmedabad, located at Satyamev Emporio, offers state-of-the-art amenities, including SP4K next-generation laser projectors, advanced Dolby surround sound, and Next-Gen 3D technology. With comfortable seating capacity for 812 audiences, featuring plush recliner seats, moviegoers can enjoy their favorite films in utmost luxury and convenience.

It is commendable to see PVR INOX’s commitment to making cinemas more than just a place to watch movies but transforming them into out-of-home entertainment destinations. By focusing on ensuring an experiential, aspirational, and accessible cinema viewing experience for audiences across different geographies and demographics, PVR INOX is setting a new benchmark for the industry as a whole.

The attention to detail in the architectural elegance of the Delhi cinema, combined with a diverse menu offering cuisines ranging from Asian to Italian, demonstrates PVR INOX’s dedication to creating a holistic experience for its patrons. The Ahmedabad cinema, styled in a modern art deco design, with its Bordeaux red color theme and gold niche ‘V’ pattern design, adds to the unique and visually appealing atmosphere. The concession counter with digital kiosks further showcases PVR INOX’s commitment to innovation and convenience, ensuring that moviegoers have exceptional choices and amenities.

With this recent expansion, PVR INOX continues its growth momentum, having opened 80 screens across 12 properties in 10 cities since the merger. This not only reflects the company’s willingness to invest in strategic opportunities but also symbolizes its dedication to bringing the latest and most immersive cinematic experiences to audiences nationwide.

Overall, PVR INOX’s expansion efforts in North and Central India demonstrate its commitment to revolutionizing the cinema industry in the country. By introducing cutting-edge technologies, offering diverse premium formats, and creating captivating cinema environments, PVR INOX is creating a positive shift in the way movies are experienced. Their vision of making cinemas the preferred entertainment hubs for city residents aligns with the rapidly evolving landscape of entertainment choices. With PVR INOX at the forefront, Indian audiences can look forward to an exciting future of immersive cinematic experiences.

PVR INOX EXPANDS ITS FOOTPRINT IN NORTH AND CENTRAL INDIA BY OPENING 2 CINEMAS TOTALLING 15 SCREENS ON A SINGLE DAY

PVR INOX, the largest and the most premium cinema exhibitor in India has accomplished a landmark of opening 15 Screens across 2 new multiplexes with 10-Screens in Delhi and 5-Screens in Ahmedabad today. The launch of these cinemas is in accordance with its medium- and long-term strategy to accelerate screen roll out across key markets. The company consolidates its presence in North India with 456 screens in 102 properties and 297 screens in 69 properties in Central India.

The new 10-screen multiplex at Pacific Premium Outlets Mall, Jasola, Mathura Road, New Delhi features the first ScreenX theatre in North India. The world’s first multi-projection technology offers 270-degree panoramic viewing experience on three walls of the auditorium. This is the third ScreenX theatre in India after Mumbai and Kolkata. The property features other premium cinema formats such as Insignia, BIGPIX and MX4D besides 6 impressively designed auditoriums. The multiplex has a total seating capacity of 1629 audience with last row recliners equipped with the best-in-class theatrical technology including advanced Laser Projection system, Dolby Atmos surround sound system, 3D solutions from Volfoni Smart Crystal Diamond solution.

PVR INOX expands its footprints in the Central region, with the launch of its 35th property in the state of Gujarat and 6th in the city of Ahmedabad at Satyamev Emporio. The cinema is equipped with the best-in-class theatrical solutions including the SP4K next- generation laser projectors, advanced Dolby surround sound and Next-Gen 3D technology. The property has a seating capacity of 812 audiences with added comfort through plush recliner seats.

Commenting on the achievement, Mr. Ajay Bijli, Managing Director, PVR INOX Limited, said, “It is indeed a proud moment for us to open 15 screens in two different cinemas located across the length and breadth of our vast country. PVR INOX would endeavor to make cinemas as perfect out-of-home entertainment destinations focused on making cinema viewing more experiential, aspirational and accessible to consumers across geographies and demographics.’’

Guests at the Delhi Cinema will be captivated by the architectural elegance with interplay of forms and motifs and the intricate flooring in the foyer with its mesmerizing patterns and textures adding depth and elegance to the space. The Live Kitchen offers cuisine ranging from Asian & Italian, besides a whole range of hot and cold beverages and cinema favorites catering to varied choices of patrons. The Ahmedabad Cinema is styled in a modern art deco design with auditoriums having a magnificent Bordeaux red color theme with fabric paneling and gold niche ‘V’ pattern design on the side walls. A concession counter with digital kiosks further adds to the property’s unique offerings.

‘We are elated to announce the launch of 2 new properties in the North and Central regions of our country. PVR INOX will participate in the fast-paced integrated retail development in our country and build cinemas as preferred entertainment hubs for city residents. Both the metro cities of Delhi and Ahmedabad are fast expanding, and we are delighted to provide more options to consumers in these cities to meet their big screen movie experience.”, said Mr. Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.

With this opening, PVR INOX has strengthened its growth momentum and has opened 80 screens across 12 properties in 10 cities since the merger.