PVR INOX expands its presence in Odisha with the opening of a new 5-screen multiplex in Rourkela, offering residents a premium cinema experience.
Our Analysis and Commentary
PVR INOX Expands its Cinematic Footprint in Odisha, Bringing Quality Entertainment to Rourkela
PVR INOX’s recent launch of a new 5-screen multiplex in Rourkela marks not only their second cinema in the city but also their continuous efforts to strengthen their presence in Odisha. With this expansion, movie enthusiasts in Rourkela now have another top-notch entertainment destination to indulge in the immersive movie-watching experience offered by PVR INOX.
As the largest and most premium cinema exhibitor in India, PVR INOX has made significant strides in the Eastern region, with a total of 131 screens in 34 properties. This demonstrates their commitment to cater to the evolving tastes of moviegoers by providing state-of-the-art technology and a captivating cinematic environment. The newly opened multiplex in Rourkela, located at Gopabandhu Nagar, Chhend Colony, boasts a seating capacity of 729 and features last row recliners to enhance the comfort of its discerning customers.
A highlight of this new multiplex is its implementation of cutting-edge cinematic technologies. SP4K next-generation laser projectors ensure ultra-high resolution and the brightest images, while the next-gen 3D screens provide visibly deeper 3D content. Additionally, the Dolby 7.1 surround sound system creates an unparalleled audio experience for movie lovers. PVR INOX’s commitment to incorporating these innovations reflects their dedication to delivering the best possible viewing experience.
The launch of this multiplex in Rourkela, known as the industrial capital of Odisha, is particularly significant in light of the city’s development and global attention. With Rourkela identified under the government’s smart city mission, it serves as a prime location for investment and economic growth. PVR INOX’s decision to establish its presence in Rourkela showcases their confidence in the city’s potential and their commitment to contributing to its cultural landscape.
Visually stunning in design, the foyer of the multiplex offers a warm and inviting atmosphere, while the seating spaces exude a rich and vibrant feeling. Curated graphics of eminent movie scenes enhance the aesthetics of the property, adding to the overall ambiance. Each of the 5 auditoriums has its unique design, with different themes and elegant elements that contribute to the glamour of the multiplex.
PVR INOX’s expansion into tier-2 and tier-3 markets, such as Rourkela, echoes the growing aspirations and improved lifestyles of residents in these regions. With rising disposable incomes and increased economic development, there is a demand for quality entertainment options. PVR INOX is well-positioned to fulfill this demand by bringing their luxury, comfort, and convenience to moviegoers in Rourkela.
In conclusion, PVR INOX’s announcement of a new 5-screen multiplex in Rourkela is an exciting development for the city and the cinema industry in Odisha. It signifies PVR INOX’s commitment to providing an exceptional cinematic experience, complemented by cutting-edge technology and luxurious amenities. This expansion not only underscores Rourkela’s growth as an economic hub but also demonstrates PVR INOX‘s dedication to embracing opportunities in emerging markets and contributing to their development. Movie enthusiasts in Rourkela can now look forward to enjoying the best of immersive cinema right at their doorstep.</p>
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PVR INOX EXPANDS ITS PRESENCE IN ODISHA WITH A NEW 5-SCREEN MULTIPLEX IN ROURKELA
PVR INOX, the largest and the most premium cinema exhibitor in India has announced the opening of its second cinema in Rourkela today at Plutone Mall. Strengthening its footprints across Odisha, the newly launched 5-screen multiplex would offer city residents yet another out-of-home entertainment destination to watch movies in the best of immersive environment.
PVR INOX will strengthen its foothold in Odisha with 25 screens in 6 properties with its presence in Bhubaneshwar, Cuttack and Rourkela and continues its expansion in the Eastern part of India with 131 screens in 34 properties.
Located in the heart of the city at Gopabandhu Nagar, Chhend Colony, the new multiplex has a total seating capacity of 729 audiences and last row recliners to add to the comfort of discerning customers. To provide an unparalleled captivating and immersive experience, the 5-screen property is equipped with cutting-edge cinematic technologies including SP4K next-generation laser projectors for ultra-high resolution and brightest images, Next-Gen 3D screens for visibly deeper 3D content and Dolby 7.1 for an unparalleled surround sound experience.
Commenting on the launch, Mr. Ajay Bijli, Managing Director, PVR INOX Limited, said, “Watching a movie in a cinema is one of the most remarkable shared experiences of the modern times. We are extremely delighted to expand our footprint in the state of Odisha that provides a conducive environment for investment and ease of doing business. With rising consumerism, cinema viewing habits are also rapidly changing and PVR INOX is constantly innovating to meet the evolving tastes of movie goers. Rourkela, the industrial capital of Odisha is developing fast and among the cities identified under the government’s smart city mission and is inviting global attention. We feel proud to dedicate our second cinema for the residents in the steel city.”
Styled in contemporary design language, a visually stunning foyer provides a warm and welcoming ambience. The seating spaces in the foyer with metal and teal color gives a rich and vibrant feeling while the curated graphics of eminent movie scenes enhances the aesthetics of the property. All the 5 audis are uniquely designed with two different themes, one in half drape and the other with fabric paneling and adding to the glamour are lit V signage across the side walls.
Commenting on the launch, Mr. Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited said, “Better lifestyles and rising disposable incomes amplify the aspirational levels of people and act as a great opportunity to expand our presence in Tier-2 and Tier-3 markets. Our further inroads into Rourkela is based on this belief as the city holds lot of promise with economic development, infrastructure expansion and its cosmopolitan nature. We are happy to welcome our guests to a world of comfort, luxury, convenience and happy memories at our new cinema.”
With this opening, PVR INOX has strengthened its growth momentum and has opened 97 screens across 14 properties in 12 cities since the merger.