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PVR Pictures launches #BeTheCommuter campaign to promote cleaner air

MediaInfoline January 18, 2018
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PVR Pictures, the distribution arm of the largest cinema exhibition company in India, declares 17thJanuary2018 as ‘The Commuter Day’ in sync with its latest Hollywood releasethe Liam Neeson action thriller “The Commuter” coming to cinemas this friday. Taking this opportunity, PVR Pictures launches #BeTheCommuter campaign with an aim to promote clean air and curb pollution.

As a part of the campaign, the cinema chain will encourage masses to abandon private vehicles and commute by Public Transport with the support of various brands. Celebrating ‘The Commuter Day’, restaurants like Pop Tate’s, Timbuctoo, Urban Tadka, Urban Street Café and Ooo La La have come on board to uphold the cause. These restaurants will be offering minimum 15% discount to all those who show their commuter tickets (tickets/passes of Bus / train/ metro).

On this initiative, Mr. Kamal Gianchandani, CEO of PVR Pictures said “We at PVR Pictures are grateful to all the brands that have come on board and extended their support to our initiative. Through #BeTheCommuter campaign we aim to encourage all Mumbaikars to restrict use of their personal vehicles and instead commute via public transport in order to have cleaner air. We are hopeful to get maximum support from Mumbaikars for this cause. ”

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