Romedy NOW celebrates Children’s Day with #WingsToDream
Romedy Now celebrates this Children’s Day with its unique initiative, #WingsToDream that empowers children to explore and live their dreams. In partnership with CRY and Kidzania, Romedy Now organized day long workshops in Mumbai and Delhi for children from less privileged backgrounds, giving them an opportunity to experience myriad directions that their careers can take. Capturing the essence of this on-ground activity with the heartfelt moments of the children who experienced a world of opportunities, Romedy Now released a special video across the channel’s platforms on November 14, 2019. Link.
Perfectly in sync with the brand’s proposition, ‘Love. Laugh. Live.’ and in context of Children’s Day, the channel launches the #WingsToDream initiative to infuse more happiness into children’s lives.
Delivering a powerful message on the importance of a defined career direction, #WingsToDream encourages Romedy Now viewers to motivate an aspiring child, by doing something very simple, convenient and yet, potentially life changing. Viewers are requested to narrate their own career stories to any child who is pursuing an education and might not have the relevant reference circle to seek guidance and inspiration. Through this simple effort, a child might be given that spark which was missing in their life and be motivated to discover newer possibilities of what this world might have in store for them.
Vivek Srivastava, President – Strategy and Business Head – English Entertainment Cluster said, “It’s every individual’s responsibility to make sure that our next generation enjoys equal opportunities to build their lives, regardless of their socio-economic status. Moulding the young minds to dream and aspire, this Children’s Day we are working towards opening a world of hopes and dreams for the children, who are devoid of the right exposure and guidance. We believe that our viewers can play a significant role in motivating these children in realising their true potential and we hope to positively influence our society to take this step towards shaping the future of the children.”
Celebrating Children’s Day, Romedy Now has also curated a special on air property, ‘Naughty & Nice’, showcasing a line-up of animated movies including Mune, Sherlock Gnomes, Cloudy With A Chance Of Meatballs and Sing on November 14, 2019 from 10.15 am to 4:15pm.