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The Screen Patti partners with Brand Factory to tell the millennials’ story with ‘Weekends’

MediaInfoline September 25, 2018
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The Screen Patti (TSP), a The Viral Fever (TVF) channel, has announced partnership with Brand Factory for its upcoming web show ‘Weekends’, the story of three absolutely different young men working in the same office, trying to make some valuable time to have fun, find love and make money.

The trailer for the show has just been released and can be viewed here.

‘Weekends’ is a comedy that reveals the plight of millennials in their workspace, trying to find that elusive work-life balance. Constantly juggling the demands of the office and their desire to have fun, the hallowed ground of the weekend is where the lines are drawn. A working weekend completely messes with their zen. The only thing that gets them going is a weekend spent doing what their hearts want.

Directed by Harman Wadala and written by Parikshit, Talha, Jatin & Shivam, the show features popular actors Gurpreet Saini (Pari), Prabal Punjabi (Kevin) and Pranay Manchanda (from Baked & The Aam Aadmi Family as Rakesh aka PPT).

Amrit Raj Gupta, Channel Head – The Screen Patti said, “Weekends is a show about three men and them being torn between work and their personal lives that often take a beating because of unwanted assignments at ungodly hours. We have a terrific cast on board that has surely delivered a stellar performance.”

Vijay Koshy, Head – Brand Partnerships, TVF, said, “With a twist of humor, TSP’s Weekends embodies the current working class that struggles to find time to focus on self in this harsh competitive world. Since the beginning, we knew that this show is meant for brands that try to solve the problems of this generation.  Kudos to the team at Brand Factory from the future group for believing in this show & partnering with the TSP family! The TVF network has now made inroads to new categories like Fashion Retail, Real Estate and Health sector”.

Roch D’Souza, Chief Marketing Officer, Brand Factory said, “Todays Millennial audience is constantly looking for validation on social media for their behaviour be it fashion, lifestyle etc. There is a growing phenomenon of ‘living to share on social media’, and hence reaching out to the youth through the TVF Weekends web series was a great opportunity. We feel it’s a perfect fit as it depicts the day to day life of a corporate employee, the type of audience that shops at our stores. Collaborations with content creators is a major Part of Brand Factory’s digital strategy ahead and we plan to create some amazing Branded Content”

Tune in to watch three young men learn the art of juggling their personal and professional lives and making memories along the way, starting 28th September. The 5-episode show will be released on TVFPlay (2 episodes initially) and YouTube, with one episode going live every Friday.

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