Sony Entertainment Television begins registration for Shark Tank India Season 2

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A perfect pitch is all that it took to get a life-changing deal! Firing up the business growth engine with 85000+ phenomenal entries, the first edition of Shark Tank India successfully paved the way for budding entrepreneurs from all walks of life where the Sharks invested Rs. 42 crores across 67 businesses. After a stupendous success of season 1, Sony Entertainment Television’s Shark Tank India produced by STUDIONXT has opened the registrations for its second season from 30th April only on Sony LIV. Whether you are a home entrepreneur, business owner, start-up or just have a business idea, here’s your chance to realize your business dream and scale it.

With a rapidly changing business environment, India’s dynamic start-up culture has seen innovative ideas that are triggering revolutionary changes. Bringing forth entrepreneurs scattered all over India with innovative business propositions & products, be it Jugadu Kamlesh’s KG Agrotech, a multipurpose bicycle for farming; Duvvuru Varshitha’s healthcare start-up Vivalyf Innovation’s non-invasive glucometer; ‘Annie’ created by Tinkerbell Labs; Sulay Lavsi’s Bummer, an Indian comfort wear brand; Skippi Ice by, Ravi Kabra and Anuja Kabra or ‘Momo Mami’ Aditi Madan’s BluePine Foods, amongst many others – the very first edition of Shark Tank India celebrated the distinctive spirit of entrepreneurship. The ‘pitchers’ or the participants on the show demonstrated that even the simplest of idea can have world changing potential; making ‘Sharks’ bite the bait!

Are you ready to dive into the Shark Tank? Follow a simple, four-step process to try your luck in turning around your business idea, business prototype or active business into a successful reality!

STEP 1 – ONLINE APPLICATION

Download or update the SonyLIV app and fill the Shark Tank India Season 2 registration form by following the instructions mentioned on the app. Mention your business idea. If you hook the Shark Tank team with your idea, you will proceed to the next step.

STEP 2 – THE PITCH

In this stage, the Shark Tank team will get to know the applicants and their business ideas better. The applicants will have to tell the team what makes their business idea extraordinary and why is it worth investing in! This will have to be done in the form of a compelling video pitch (3 min long) which will decide whether the idea is worth making the cut on Shark Tank India Season 2.

STEP 3 – THE AUDITION

The selected applicants will go through a round of auditions with the Shark Tank team which will be the penultimate step towards making it big with the second season of Shark Tank India.

STEP 4 – THE SHARK TANK

This is the ultimate test of perseverance. The selected applicants or the ‘Pitchers’ in this stage will find themselves face-to-face with the ‘Sharks’ or the investors who will understand, assess and make an offer based on the applicant’s final ‘pitch’.




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