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ShortsTV announces exclusive distribution rights for Mastercards’s FIVE

Shreoshree Chakrabarty December 3, 2020

A collection of documentary short films, “FIVE,” has been acquired by ShortsTV, the first and only 24/7 linear and OTT channel dedicated to short-form video entertainment. A one-year exclusive distribution deal with Mastercard’s “FIVE”, is announced by ShortsTV which is the exclusive presenter of the Academy Award®-nominated short film theatrical releases. The perseverance and passion of women entrepreneurs are presented in “FIVE” women-directed documentaries. The multiple reflections of this partnership include uplifting small businesses, Mastercard’s commitment to gender balance, ShortsTV’s steadfast advocacy for short-form filmmakers and spotlighting diverse perspectives. ShortsTV’s linear broadcast channels such as Tata Sky ShortsTV, Airtel Shorts TV and ShortsTV Active on Dish TV & d2h will feature five highlighted films on International Women’s Day in March 2021.

“FIVE”, commissioned by Mastercard, includes the documentary film series’- JUSTICE OF THE PIES (Directed by Michelle Marrion), SARAH’S BAG (Directed by Nadia Naffa), HARFA (Directed by Elle Mische), TALENTO INCLUIR (Directed by Renata Sette) and ONGANIC FOODS (Directed by Lisa Madison). A journey of five women from five countries across the globe has been followed in these films, who have each set out to start a purpose-driven business to improve and uplift their communities. With a pledge to bring one billion into the digital economy by 2025, Mastercard expanded its commitment to financial inclusion earlier this year. This pledge included a focus on providing 25 million women entrepreneurs with solutions that can help them grow their businesses. Some of the world’s most critical issues challenging inclusion will be highlighted with these five stories. Mastercard is dedicated to driving action to build a digital economy that benefits everyone, everywhere starting from ood insecurity and sustainable farming to special education and diversity and inclusion in the workplace.

“We are thrilled to be joining Mastercard in highlighting five great films about five great women from around the world who have overcome significant challenges to create thriving, community-enhancing businesses,” said ShortsTV Founder and CEO Carter Pilcher. “Each one of these uplifting stories speaks to the triumph of an indomitable human spirit, the subtle power of women heroes, and the ability of visual storytelling in film to inspire us daily. It is especially rewarding to work with a partner, such as Mastercard, who is dedicated to elevating everyday people and circumstances, both in their business and in those they choose to spotlight.”

By cultivating opportunities, resources and communities that give women the tools they need to grow their businesses, “FIVE” is also a part of Mastercard’s gender balance commitment to design a better world for women. Limitless possibilities for all can be created in a world that works better for women; as shown by data and believed by Mastercard. The world thus created gives everyone the chance to release their potential, pursue their passions and make exceptional things happen.

“Film is a powerful medium, inspiring and educating people through human stories and personal connections. It’s a natural way to drive awareness and empathy for the critical issues women entrepreneurs face every day and we’re honored to give these five women a platform to share their experiences,” said Mastercard Chief Marketing and Communications Officer, Raja Rajamannar. “Working with such an innovative partner, ShortsTV, gives our ‘FIVE’ documentary series the ability to connect with people all over the world, sharing meaningful messages of resilience, perseverance, community and comradery.”

Click here to view the series’ trailer.

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