Kalyan Jewellers has roped in Shweta Bachchan Nanda as an influencer. Shweta will feature in the brand’s latest TV campaign along with her father Shri Amitabh Bachchan, who has been Kalyan Jewellers’ global brand ambassador since 2012.
The father-daughter duo will enact the special bond they share on film for the first time. The ad film, scripted by L&K Saatchi & Saatchi and directed by GB Vijay from Sculptors Production, narrates the story of a father and daughter, while also echoing the values of trust and transparency, that brand Kalyan Jewellers stands for.
Shweta Bachchan Nanda, who recently announced her upcoming book, is also known within close circles as a designer. On board Kalyan Jewellers, Shweta will be the face of many customer centric initiatives of the brand. Renowned for her sartorial elegance, Shweta will also bring her unique style sensibilities by curating signature collections for the brand.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “We are extremely delighted that Shweta has consented to participate in a Kalyan Jewellers brand TV campaign. We have had a long association with the illustrious Bachchan family, with both Mr and MrsBachchan representing the brand globally. We believe that audience will love to see the film wherein, both, Shri Amitabh Bachchan and Shweta play the role of a father and daughter, in an ad film for the first time. As a brand Kalyan has always celebrated the bonds of family and relationships and the new film epitomizes family values. Shweta’s design inputs will also augment Kalyan’s chic and trendy signature collections.’’
The TVC, which is also being shot in Malayalam will have Manju Warrier playing the role of Amitabh Bachchan’s daughter. The advertisement is expected to go on air in July.