Latest News Advertising, Brand, Television, Radio, Digital-Marketing

Type to search

Entertainment

Sony Entertainment Television announces the 12th Season of KBC

MediaInfoline May 4, 2020
Share

Sony Entertainment Television announces the 12th Season of Kaun Banega Crorepati (KBC). In its 20th year, KBC, is perhaps the most iconic show on Indian Television. It is widely considered as a show that changes the lives of ordinary people, with the power of knowledge. The show will be produced by StudioNEXT and the selection process will be conducted digitally, through SonyLIV.

As a response to the present crisis, the entire selection process will be going digital. With mass penetration of smartphones, and general awareness, KBC is expecting to see its reach as well as participation increase multifold.

Step 1 – Registration

Sony Entertainment Television will commence registrations for the 12th Season of KBC from 9th May until 22nd May. Mr. Bachchan will ask one new question every night at 9:00PM on Sony TV. You can answer these questions either through SMS or through Sony LIV.

Step 2 – Screening

Participants who have answered the registration questions correctly and have been shortlisted by the randomizer based on certain pre-defined reservation criteria, will be reached out to, telephonically, for further assessment.

Step 3 – Online Audition

For the very first time, in the history of KBC, the auditions comprising a General Knowledge test and video submission will be conducted exclusively via SonyLIV. While this may seem a herculean task, every detail of the process will be explained through a simple tutorial, easily accessible on SonyLIV. 

Step 4 – Personal Interview

The last and final round is that of personal interview with the shortlisted auditionees, which will be conducted remotely via video call. 

The entire selection process will be verified by an independent audit firm.

For the very first time, Mr. Bachchan, too, has shot for KBC from the confines of his home. Ace filmmaker Nitesh Tiwari remotely directed the registration promo, that touches all the right chords, with Mr. Bachchan inviting the KBC aspirants, reiterating – Har cheez ko break lag sakta hai… Sapno ko nahi…

Registrations start 9th May onwards, at 9:00 PM, only on Sony Entertainment Television

Tags:

You Might also Like

Leave a Comment

Your email address will not be published. Required fields are marked *

five × two =