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Sony MAX premiere of Baahubali 2: The Conclusion is the highest rated film of 2017

MediaInfoline October 24, 2017
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India’s biggest movie Baahubali 2: The Conclusion which premiered on Sony MAX on October 8th has established a new milestone in the Hindi movie channel space. Baahubali 2 garnered 12.9 million Impressions and is the highest rated film in 2017. Baahubali 2: The Conclusion garnered 56% higher ratings than next best HFF world television premier.

Channel Movie Impressions{In Million}
SONY MAX Baahubali 2 The Conclusion 12.9
ZEE TV Dangal 8.3
STAR Gold The State v/s Jolly LLB 2 6.6
Zee Cinema Toilet Ek Prem Katha 6.2

Source: BARC, Program Performance, Audience: 15+ HSM Urban,Period: Wk 8,2017 – Wk 41 2017 (*Post BARC’s Universe Change)

Additionally, in the week of Baahubali 2 telecast, Sony MAX garnered 52% higher viewership than the next channel in the HFF category.

Channel Impressions (In Mn)
Sony MAX 311
STAR Gold 204
Zee Cinema 170

Data Source: BARC, Average Weekly Impression(In Mn.), Audience: 15+ HSM Urban,Period: Wk 41 2017

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