SONY PIX’s latest offering PIX Arena is for the hardcore Hollywood fans
Sony PIX is on the verge to amaze its viewers and the latest offering of the channel is PIX Arena. With this new offering, the channel aims at engaging with the extreme fans of Hollywood. There is also the return of Mind It, the multi-lingual festival, the Indian TV premiere of Mary Magdalene, Little, and Mega PIXathon of blockbuster Hollywood movies.
Phase 1 of PIX Arena is to present events planned on February 27, March 6, March 7, and March 13, where the audiences can unwind, jam, and most importantly take a break during these fun trivia and engaging evenings. The fans who prove their fandom can get a chance to win exclusive merchandise such as One Plus Nord, etc.
Then there is the return of Sony PIX’s popular programming, ‘Mind It!’ that airs Hollywood blockbuster movies in English, Hindi, Tamil, and Telugu from Monday to Friday at 9 PM till 30th April. Also, there is also the Indian Television Premiere of Little on March, 14 and Mary Magdalene on March 28.
Finally, there will be a movie festival running for a week – Mega PIXathon, where movies from popular franchises or genres for the entire day. This is to keep the fans entertained from Holi and Easter from March 28 until April 4. The line will cover the franchise movies from Fast & Furious, then superhero franchise movies like Dark Knight, Justice League, The Incredible Hulk, etc. In the horror genre, there will be movies like Orphan, IT, The Conjuring 2, Annabelle: Creation, etc. The comedy genre movies include Minions, Mr. Bean, Bean, Kung Fu Panda 3, etc.
Tushar Shah, Business Head, English Cluster, Sony Pictures Networks India said, “We continue to strive for excellence and amazement via innovative programming as well as marketing initiatives and are excited about the upcoming line-up. ‘PIX Arena’ is our tribute to Sony PIX fans who eat, sleep, live in Hollywood. Also, it’s endearing to see the love and support for properties like ‘Mind It!’ and ‘Mega PIXathon’. It encourages us to bring back these popular IPs.”