Holiday season is all about celebrations and spending quality time with family. Staying true to its philosophy of spreading happiness while consistently inspiring young ones, Sony YAY! boosts up the enthusiasm quotient by partnering with the most iconic initiatives in the country – Mumbai Juniorthon, Windmill Festival, Streetphoria and Hitex Kids Fair 2017.
Starting with Mumbai Juniorthon, on 10th December 2017, is an annual running event for children and junior athletes. To encourage little fans throughout the run, Guru and Bhole, the channel’s iconic/most loved characters will flag off the marathon. This event is touted to be the largest under-15 Kids Marathon in the country that sees the participation of over 100+ schools from the city. With Bhole being strong, fit and healthy himself, these characters are sure to cheer up the audience.
Next in line is Windmill Festival, India’s First International Children’s Festival that will be held in Mumbai on 16th-17th December. This event will allow children across the city to experience the first of its kind rock-n-roll performance by none other than Guru and Bhole. Fans will get a chance to groove with them and be a part of a special meet and greet session. The children at the venue will also get to experience the country’s largest petting zoo along with entertaining activities from arts and crafts, sports to dramatics.
Adding another layer of YAY!ness this festival season, and not letting the kids miss out on their other favorite characters, the channel has joined hands with Western Mumbai’s first street festival, Street Phoria.
This event revolves around bringing back street culture to the city and our very own Prince Jai and Dumdaar Viru are going to be a part of this! Filled with numerous events, workshops and food stalls, the event is scheduled on 16th December, where the little ones will get to meet their favorite Sony YAY! toons and spread the happiness at the street festival.
Winding-up the jam-packed lineup, Sony YAY!’s is also going to be a part of the 10th edition of Hitex Kids Fair, 2017 from 22nd – 25th December in Hyderabad. Titled as ‘fun partner’ for the event, characters Guru and Bhole will be seen leveling up the excitement for kids. The event is also going to be taken up a notch with a fun marathon, where the toons will boost up the energies of the young runners and felicitate them at the end of the race.
Affirming their brand philosophy of being the Ultimate Happiness Destination for Kids, Sony YAY! seamlessly ties into these gala associations for their little fans. With such tremendous associations, Sony YAY! aims to highlight the impact of unique initiatives that successfully brings together happiness, creativeness, and values amongst its viewers, cheering them to lead a positive, innovative and active life.