The popular kids’ entertainment since four years of its inception, Sony YAY! has curated & created an expansive library of 800+ episodes including 6 originals shows, 550+ hours of animation content, and 70 telemovies, successfully reaching 50M+ kids. The channel treated its young audiences with Taarak Mehta Kka Chhota Chashmah, earlier this year, which became the most popular kids’ entertainment TV show of 2021. The channel is all set to serve them with more than 140 hours of fresh content.
Sony YAY! becomes the new abode for kids’ most favourite and the popular show of the decade – Oggy and the Cockroaches. The festive content line-up will include fresh episodes of the popular show Obocchama-Kun, Honey Bunny ka Jholmaal with 5 new movies, Paap-O-Meter Movies and new episodes of kids’ favourite ghost comedy Paap-O-Meter. Also, Sony YAY! to present another naughty prankster, Henry who is going to make his debut on the channel with a new show Haste Raho Henry.
Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre! said, “The current situation has transformed the content consumption pattern by creating a growing demand for fresh and varied content. While Sony YAY! continues to serve them with new narratives around its homegrown content it has also further increased its content offerings by introducing a wide range of new shows, endearing characters, and engaging activities. Gearing up for the festive season we bring an entertaining bonanza of over 140 hours of fan-favourite shows like Oggy and the Cockroaches and the second season of the country’s top-rated show in the category, Taarak Mehta Kka Chhota Chashmah, and many more.”
Ronojoy Chakraborty, Head- Programming, Sony YAY!, said, “This festive season, each new narrative and character is handpicked to suit the ever-dynamic palate of Indian kids and our goal is to curate a wholesome experience of their favourite characters at one destination.”