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A special News Desk- MissMalini Trending celebrates Digital Influencers

Shreoshree Chakrabarty December 4, 2020
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To highlight the influencers and content creators exclusively, Malini Agarwal launches a special News Desk – MissMalini Trending. Because of the unique, relatable and real content that these creators create, they are so loved by millions of fans. Their content, authenticity and personality lead them to gain the immense popularity that they have received.

Malini was texting Karishma Govil (a micro-influencer herself – @soul_kari) at 3:00 AM when the sudden epiphany of the newsdesk occurred to her and immediately Karishma Govil came on board to take lead as the newsdesk’s editor. The task of building a newsdesk for creators from scratch, could not get a better editor/news desk head than Karishma Govil, believes Malini. Malini says, “As a creator herself, Karishma truly understands what it takes to create great content every single day and has made the newsdesk a roaring success in a short timespan. She is also completely on top of everything happening in the creator world, and trust me there’s a lot!”

With a big party that saw many significant influencers in attendance, MissMalini Trending began just as a simple idea since 7th January 2020. The influencers include Ayush Mehra, Nirmika Singh, Aisha Ahmed, Bhavin Bhanushali, Sahil Khattar, DamnFam, Anusha Dandekar, Ravi Dubey, Meghna Kaur, Shalini Samuel, Kings United, Sonali Bhadauria, Shakti Arora, Team 07, Aanam C, Gaurav Gera, Gaurav & Ritu Taneja, Sushant Divgikar and many more.

In social media and influencer space, this newsdesk has rapidly become an authority. Through various interview series’ like ‘Influencer Jam’ and ‘Show And Tell’, over 200+ influencers have featured in the newsdesk showcasing their journeys. Karishma deep dives into the lives of these stars in the interview series. All the trending news of the audiences’ favourite celebrities through a weekly run-through of events called “What’s The Tea?”, also keeps them engaged.

Karishma Govil, Influencer and Content Creator said, “Creators are hardworking and innovative. You can call them a one-man army as they write, direct, shoot and edit their content themselves and that’s essentially the reason they garner so much love from their fans. MissMalini Trending’s primary aim is to celebrate the work and milestones of these talented stars who strive to entertain their audiences every single day. We are truly proud of bringing in this concept and lauding the efforts of these unsung heroes.”

With an initiative called #IgnoreNoMoreOnline, Malini Agarwal constantly keeps working to make the online world a kinder, safer space. This initiative educates her audience about cybercrimes and how to report them. Not only this, over 52,000 women from all walks of life joined her community called Malini’s Girl Tribe where they shared experiences, empowered, inspired and learned from each other. This virtual community helped the members form real-life friendships through a digital platform. Shortly, the Girl Tribe by MissMalini App will be launched.

Expressing her emotions about this project, Malini Agarwal Founder MissMalini Entertainment and Creative Director Malini’s Girl Tribe said,”I started my “influencer” journey before the concept of “content creators” even existed. It makes me immensely proud to see how far the industry has come and how this genre of content has given rise to so many digital stars. We, at MissMalini Entertainment, have always wanted to give back to the creator community. So we thought why not create an exclusive newsdesk that celebrates their lives and hard work and keeps their fans up-to-date on everything that’s happening in the creator world.”

“We also plan to use @MissMaliniTrending as a launchpad for new talent and give creators their rightful space in the spotlight just as traditional celebrities have enjoyed for so long. Most of all we want to celebrate the positivity, kindness and inspiration these creators bring to their millions of fans on a daily basis.” She added.

Ashish Chanchlani who is a successful YouTuber, said, “Miss Malini trending is a one-stop platform for all the updates related to influencers, content creators, and the ones who stand out with their creativity. Being a YouTuber, I prefer to be updated with all the latest trends. The platform acknowledges and highlights any developments and expansion made by the creator in their respective fields.”

This concept has been praised by all including the incredibly talented and funny Nikunj Lotia a.k.a Be Younick, sustainability endorser couple – Abhi and Niyu and the creator and former Miss India – Ruhi Singh. The creators who create fresh and unique content each day deserve recognition which they would get through this platform, also, they can establish connections that would benefit them in the long run.

Follow all the creator news on @MissMaliniTrending on Instagram and in the dedicated Trending tab on MissMalini.com. Also, stay tuned for MissMalini Trending’s Creator Awards and Digital Magazine coming soon to a Trending desk near you!

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