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Sushmita Sen to judge season-2 of ‘Myntra Fashion Superstar’

Shreoshree Chakrabarty October 15, 2020
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‘Myntra Fashion Superstar’ is completely prepared to go live on Myntra’s own content destination – Myntra Studio, and on MTV and Voot, for which Bollywood diva and fashion icon, Sushmita Sen is ready for the judging panel with couturier, Manish Malhotra along with others. She is here to encourage and assess participants on this digital fashion influencer talent hunt and reality show.

Sushmita will be mentoring the participants with her unique sense of style and confidence to be real, brave and bold in putting themselves out. The young fashionistas will learn how to become important fashion voices on the internet and recognize the responsibilities and nuances of the glamour world.

Sushmita Sen excitedly, said, “You come, you see and you conquer – this is as true for the world of fashion as it is for other things. I firmly believe fashion should be about maintaining a perfect balance between keeping up with the trend and following your sense of comfort and individuality. I’m amazed to see so many fashion enthusiasts create a sense of style and give meaning to it, in their own unique ways. I’m elated to be a part of Myntra Fashion Superstar @MTV and do my bit to help these talented influencers fulfil their dreams and shine bright in this dynamic world of glitter and glamour. Looking forward to an enriching journey ahead with all these gifted fashion aspirants.”

Achint Setia, VP Marketing, Myntra, said, “Being one of the most talented and accomplished divas herself, Sushmita’s arrival as a judge raises the bar, making the second edition of ‘Myntra Fashion Superstar @MTV’, a season to reckon with.  We are extremely delighted to have her on the show to guide and gauge the abilities of participants set to showcase their skills at creating conversations to become leading fashion influencers and ultimately help us pick India’s fashion superstar, for the year.  Myntra Fashion Superstar demonstrates our innovative technology-led approach as we further our commitment to enhancing customer engagement with a one-of-its-kind in-app content-pivoted proposition. Riding high on celebrity judges who are powerful fashion influencers themselves, we are set to reach 100 million people with the second season of the show.”

“Taking the format, a notch higher this time, I’m also proud to share that this edition of Myntra Fashion Superstar is going to be the world’s first fully shoppable show where viewers can purchase any of the outfits worn in the show in real time on the Myntra App” he further added.

Similar to the ‘Myntra Fashion Superstar’, this season will also feature the shortlisted influencers in an eight- part series, co-curated by Myntra and MTV. The participants will be judged on the basis of the ability of content creation, fashion acumen and proficiency in using social media to make a positive impact. Each episode will be of forty-five-minute episode with fashion-related challenges and eliminations.

Along with the show streaming on Myntra Studio on Myntra Ap, Voot and MTV, Myntra studio will be the destination to exhibit the all the content around the show, behind the scenes, episodic reviews, shoppable looks, trivia and quizzes etc. Myntra Studio will be able to keep the buzz right from the beginning with the capability of hosting all formats of content and its in-built gamification features. The promotion of the show has begun on Viacom18 as well as Myntra’s own Digital channels including social media. Aiming at ‘fashion for good’ and inclusivity, the theme of this year’s show comes with the hashtag, #MFSChangeTheConversation.

The previous season in 2019 was judged by leading celebrity stylist ShaleenaNathani and Bollywood actor Sonakshi Sinha.

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