UFO’s New Rate Card to relief Film Industry
As the central government and some of the state governments announced to reopen the cinema halls, the footfalls on various categories could be relaxed. More than 96,000 screens across the nation get a relieved sigh. We understand the next few weeks should be crucial to the movie industry. Therefore, it is very important that the new contents of cinemas make sure to engage more audience. It will further revive the confidence amongst audiences and reinstate lakhs of jobs across the industry. Being aware of the difficult time of the industry, UFO is introducing temporary measures to support the film producers/distributors and exhibitors by introducing reductions in its rate card.
The already released films will be charged just the logistics cost. The Content Distribution Charges for new films will be charged as a percentage of the box office collections or as a reduced flat fee at the option of the producer/ distributor. The new rates are applicable across India except for Southern states (states shall be addressed separately) and shall be effective for a period of six weeks till 30th November 2020.
Here is the list for New Releases-
|NON-DCI PROPERTIES||DCI PROPERTIES|
|Option – 1 Variable Vpf/Cdc Rate Card||15% Of Nboc Or Rs.25000 Whichever Is Lower||20% Of Nboc Or Rs.30000 Whichever Is Lower|
|Option 2- Discounted Rate Card||50% Discount On Regular Rate Card||50% Discount On Regular Rate Card|
With the new ray of hope to new release like Zee Studios “KhaaliPeeli”, Yash Raj Films “Sandeep Aur Pinky Faraar”, T Series “Indu Ki Jawani” and other films will be incentivized to release their films as widely as possible since the variable rate card will remove any element of risk to distributors on account of digital charges. Under the variable option, the charges will be linked to the box office performance of the films and this will ensure that the charges shall be a fraction of the box office collections from every cinema, enabling the distributor to exploit their films to the maximum.