Viacom18 breaks barriers with India’s First TV + Digital Simulcast Movie Premiere of Hanu-Man

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Colors Cineplex is proud to announce the world premiere of the critically acclaimed and commercial hit – Brahmand ka pehla superhero – Hanu-Man. Marking a historic move in the Indian entertainment industry, Hanu-Man will premier simultaneously on Colors Cineplex and JioCinema on 16th March, 2024, at 8pm.

“Hanu-Man,” set in the fictional village of Anjanadri where Hanumanthu gains the power of Lord Hanuman to protect its people. Teja Sajja portrays the titular hero, who confronts the villainous Michael after encountering a mysterious gem. Directed by Prasanth Varma, the Telugu-language superhero film features a stellar cast including Amritha Aiyer, Varalaxmi Sarathkumar, and Samuthirakani.

Rohan Lavsi – Head, Hindi Movies Cluster emphasized the importance of the groundbreaking simulcast, “At the recently concluded FICCI Frames, our CEO pledged to champion a future-proof strategy that transcends platform-specific strategies by adopting an integrated TV + Digital approach. The  simultaneous premiere of ‘Hanu-Man’ across Colors Cineplex and JioCinema exemplifies this commitment of a TV + Digital ecosystem. We’re empowering viewers with the freedom to experience this epic superhero saga on their preferred screen, reflecting our dedication to providing unparalleled accessibility and fostering a dynamic entertainment landscape.”

Lead actor Teja Sajja said, “I feel incredibly fortunate to have the first-of-its-kind premiere for my film, HanuMan. This film is very special to me, and I believe that the simultaneous premiere on Colors Cineplex and Jiocinema is a fitting way to reach a much larger audience, especially the younger ones. I am positive that with our movie, kids will understand the power of Lord Hanuman in a more simplistic and enjoyable way. It feels amazing knowing that this film and I are in some way impacting the current generations with the rooting of our rich cultural heritage. I hope that everyone will resonate with our very own “Brahmand ka pehla superhero.”

Hanu-Man shattered the box office records, grossing over Rs. 330 Cr worldwide and ranking 8th highest grossing film globally in 2024. The film received critical acclaim for its engaging narration, stunning visuals and powerful performances. Director Prashant Varma, known for his national award winning debut film AWE, brought his vision to life through this epic superhero tale – Hanu-Man.

Join Teja Sajja for a special Live Q&A session on JioCinema half an hour before the premiere, offering a unique opportunity to connect with the star on 16th March 2024 at 7:30 pm.




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