Warner Bros. Discovery announces the first ever localized Tom and Jerry series set in Singapore, featuring 7×3-minute shorts with a modern twist.
Our Analysis and Commentary
Warner Bros. Discovery Brings Fresh Perspective to Tom and Jerry Franchise with New Asian Series
Warner Bros. Discovery’s latest announcement regarding a new localized Tom and Jerry series set in Asia has ignited excitement among fans around the world. This venture not only marks a significant milestone for the iconic franchise but also showcases the company’s commitment to delivering unique, culturally diverse content to its global audience.
The decision to produce this series locally in Asia demonstrates Warner Bros. Discovery’s understanding of the importance of regional representation, allowing viewers to immerse themselves in the rich and vibrant setting of Singapore. By incorporating distinctive landmarks, backdrops, and atmosphere, this modern twist breathes new life into the beloved characters while paying homage to the classic 1950s animation style.
The collaboration between Warner Bros. Animation and talented creative minds from Singapore and across Asia ensures that this project not only resonates with local viewers but also captures the hearts of Tom and Jerry fans worldwide. This initiative serves as a testament to the franchise’s enduring popularity and transcendent humor that can transcend cultural boundaries.
With a teaser video already released, anticipation for the pilot episode scheduled for August continues to grow. As the iconic duo embarks on their escapades through Singapore, audiences can expect the same timeless humor, captivating storylines, and mischievous antics that have endeared Tom and Jerry to generations of viewers.
Furthermore, Warner Bros. Discovery’s commitment to extending the Tom and Jerry brand through consumer products showcases their dedication to providing a comprehensive entertainment experience. Fans will undoubtedly be delighted to explore a range of merchandise inspired by this new series, further immersing themselves in the world of Tom and Jerry.
It is commendable that Warner Bros. Discovery acknowledges the global reach and popularity of Tom and Jerry, which spans over eight decades. With a social reach of 50 million and billions of minutes watched on the Warner Bros. Kids YouTube channel, the franchise’s enduring success is undeniable.
In conclusion, Warner Bros. Discovery’s decision to create a localized Tom and Jerry series set in Asia is a testament to their dedication to diversity, regional representation, and delivering engaging content to viewers worldwide. This project breathes new life into a beloved franchise, combining classic animation style with a modern Singaporean twist. With great anticipation, fans eagerly await the premiere of this exciting new series, and it is a reminder of the timeless appeal and universal laughter that Tom and Jerry have brought to countless households over the years.
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Read the news here
WARNER BROS. DISCOVERY UNVEILS NEW ‘TOM AND JERRY’ SERIES SET IN ASIA – FIRST EVER LOCALISED SERIES OF THE ICONIC FRANCHISE
Warner Bros. Discovery today announced its first ever localised Tom and Jerry series, featuring the beloved cat and mouse duo as they take their rivalry through Singapore.
Produced locally in Asia, and in association with Warner Bros. Animation, the new series comprises 7×3-minute shorts and will premiere on Cartoon Network in Asia Pacific, before being rolled out internationally. A pilot episode giving a flavour of what’s to come will launch in August – further details will be announced soon.
Christopher Ho, Head of Kids – Southeast Asia at Warner Bros. Discovery, said: “This series brings back the iconic music and classic animation style from the Hanna-Barbera 1950s era – but with a modern Singaporean twist. With distinctive landmarks, backdrops and atmosphere, the Asian city-state is the ideal location to create a humorous addition to the Tom and Jerry canon. Working with homegrown creative talent in Singapore and across Asia, this project grows the much-loved franchise in the region and beyond.”
Vishnu Athreya, Senior Vice President of Series, Warner Bros. Animation and Cartoon Network Studios, said: “Tom and Jerry are two of our most universally loved characters, proving that laughs can translate to any audience. The fans in Asia have long embraced these characters and it’s great to finally give them a version to call their own.”
The project is produced by Warner Bros. Discovery’s Carlene Tan. Vivek Bolar serves as Lead Director. The project is animated by Aum Animation Studios India, with stories and designs from Singapore-based Robot Playground Media and Chips and Toon Studios.
There are also plans to launch additional Tom and Jerry-branded consumer products to complement the series launch later this year.
Tom and Jerry is one of the leading franchises in the Warner Bros. Discovery portfolio with a global social reach of 50 million and almost 30 billion minutes watched on the Warner Bros. Kids YouTube channel. There have been more than 500 episodes and 15 movies made so far in its 83-year history, securing seven Academy Awards along the way.
View a teaser video here: https://youtu.be/ZeFFV7i2LZY
