Latest News Advertising, Brand, Television, Radio, Digital-Marketing

Type to search

Entertainment

ZEE Biskope to air movie line-up and a Bhojpuri DJ night on December 21

Madhushree Chakrabarty December 21, 2020
Share

ZEE Biskope to air a specially curated movie line up, Rishton Ka Safar, and a Bhojpuri DJ night on December 21, as the channel completes a year. The special movie line up will feature 4 blockbuster movies the entire day. The line up will start at 9 am with Jaan Lebu Ka Ho featuring Monalisa and Pawan Singh. At 12 noon the channel will air Lagal Raha Batasha casting Amrapali Dubey and comedy king Manoj Tiger followed by Parvarish at 3 pm that features Amrapali Dubey, Ritesh Pandey, and Yash Kumar. And, lastly, it is Nirahua Hindustani 3 at 6 pm featuring popular couple Nirahua and Amrapali Dubey.

The Bhojpuri DJ Night will be aired for 30 minutes by DJ Vee at 9 pm. While the DJ will end on TV, it will still be continuing on ZEE’s Instagram and Facebook pages between 9:30 to 10:30 pm.

Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd. said“At ZEE Biskope, we believe in being native to the region we cater to with a firm conviction that Bhojpuri deserves the stature that is due to it. The channel was launched with a vision to offer a curated brand in an otherwise commoditized market. ZEEL stands as a dominant player in the market with lion’s share on the pedestal of deep-diving into consumer centricity. Bhojpuri category is witnessing the entry of many new players in both movie & GEC. This is a positive sign for the category as it will expand against other languages in the region. There will be more channels and hence more new offerings. ZEE Biskope’s vision ahead will be to remain very consumer-focused and a differentiator. Our idea is that in the Bhojpuri market, there is still a huge gap as to what you can curate for the viewers. We will address that by remaining consumer-centric and offering curated movies, bands, and viewer engagement drives.”

On the occasion, Amarpreet Singh Saini – Business Head, ZEE Biskope & BIG Ganga, ZEELsaid, “We will continue to deepen our approach of being curated and differentiated. ZEE Biskope will be bringing forth hitherto unexplored genres in the Bhojpuri movie category as a further differentiator, curated original shows around movie love as an extended offering, a fresh line up of premieres based around new viewership sensibility post-pandemic, and novel engagement initiatives for viewers to further come closer to their beloved brand. We will continue to surprise, excite, and engage our beloved Bhojpuri audience.”

Tags:

Leave a Comment

Your email address will not be published. Required fields are marked *

2 × 2 =