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ZEE Biskope gears up for Holi, splatters entertainment of all colours

MediaInfoline March 22, 2021
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As we approach the most blissful festive season of the year, we charge ourselves in all the possible ways for the celebration. Holi, the festival which is about beautiful colours, food, music, dance, and fun.

People in a different part of India call it by different names or celebrates it in different ways. Folks in the regions of Bihar, Jharkhand, and Purvanchal celebrate it as Faguaa, where of course there is no compromise with the aroma of fun that Holi offers.

Holi has always attracted art lovers to create folk music and nevertheless in Bhojiwood movies. They have made people tap their feet on the songs and music created for the Holi celebration.

Taking note of the Holi fun, ZEE Biskope has geared up to make the upcoming Holi fest a memorable one.

In a time where we are avoiding public gatherings in the ongoing pandemic, the channel is set to keep us entertained over the entire week which starts from 22nd March 2021, followed by a grand world television premiere of Shubh Vivah on March 28 at 6:00 PM.

The enjoyable exuberance will begin in the morning with a devotional Holi special song Awadh Me Udele Gulal led by Fagua Beats – Jogi Ra Sa Ra RaRa to tach up the mood with trending Holi songs. To add some more fun element to the weeklong Holi celebration on ZEE Biskope, a comedy show Hasi Ke Rail Chhut Na Jaye is scheduled from Monday to Friday at 9 pm.

The celebration is incomplete with good movies, so to lighten up the hearts ZEE Biskope is coming up with amusing cinema which could be enjoyed with friends and family.

The movie celebration for Holi will begin on 22nd March with the film Nirahua Hindustani 3. On 23rd March, Dabang Sarkar will be streamed. On 24th March, Lagal Raha Batasha will show on the occasion. Next on the list for 25th March is Nirahua Satal Rahe will entertain the movie lovers followed by Dulhin Ganga Paar Ke and Ghoonghat Mein Ghotala, on March 26th and 27th respectively. The terminal point of the movie fun will come with the premiere of the blockbuster Shubh Vivah featuring Pramod Premi & Chandni Singh in lead roles.

Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd. shared his thoughts on the occasion. He states, “The magnanimity that this festival holds amongst people in the region who celebrates it amidst much pomp and gusto is astonishing. We have always strived to be a people’s brand and establish an affinity with the brand. Our Faguaa offering will not only expand our reach but also present a wide array of properties for advertisers to choose from and connect with our audience during festivities.”

Amarpreet Singh Saini, Business Head, ZEE Biskope & BIG Ganga said, “As a brand, we keep our audience at its core and curate a host of innovative and festive offerings keeping their topical preferences in mind. As the region sets in the mood of Faguaa, our brand will rejoice in their merriment with a host of colourful movies, a WTP& a 2-hr special comedy show. We hope this specially curated entertainment dose will multiply the celebration for our viewers and elevate the family viewing experience.”

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