Latest News Advertising, Brand, Television, Radio, Digital-Marketing

Type to search


Zee Café Launches Chef vs Fridge with Vicky Ratnani and Gaurav Gera

Madhushree Chakrabarty April 15, 2021

Zee Café launches a new cooking competitive show Chef vs Fridge featuring celebrity Chef Vicky Ratnani and Actor-Comic Gaurav Gera. The show comes with exciting new themes every week and is based on daily challenges posed by the fridge. The show features extraordinary dishes made of limited ingredients left in the fridge.

With limited ingredients in the fridge aka Serial Chiller on the show, the two Chefs will be competing with each other and the winner will be declared at the end of each episode.

Speaking about the launch, Kartik Mahadev, Business Head, Premium Channels, ZEEL said, “Zee Café has constantly innovated to add to the content repertoire of our discerning audience. Chef vs Fridge is a cook-off show that is entertaining and informative and expands our originals content slate into the food entertainment genre. With a large footprint across five ZEE channels and Zee5, our endeavor is to create access for the show with the ‘many Bharats’ in English, Hindi, and Marathi. There has been great sponsor interest for the show and with the customized solutions and deep integrations we have left no stone unturned in delivering value to our customers.”

Further speaking about the campaign, he added, “A show as refreshing and exciting as Chef vs Fridge needed the communication to bring the experience of the show alive in a very relatable manner. The fridge as a device helps build that relatability as all homes deal with an everyday problem of “what to cook today?” with ingredients in the fridge always throwing a challenge at the cook. A good cook learns to imagine and innovate with what they have. The ad film captures this everyday experience in a light-hearted and entertaining banter between Chef Vicky Ratnani and Gaurav Gera. With the innovative format, creative food combinations, and weekly plating challenges we are certain that the show will be loved by our audience and deliver value to our partners.”

Flux @ The Glitch collaborated with Zee Café’s internal team for the campaign. Varun Anchan, Associate Vice President Content Strategy & Business, remarked, “Every day, our refrigerator truly takes us by surprise. Sometimes it turns out to be a vault of treasures and some other times an empty pit. With this being the inspiration for the campaign, the brief from the Zee Café team propelled us to capture the daily challenge posed by the fridge as part of the campaign film. It was great fun collaborating with the Zee team for this project and both Chef Vicky Ratnani and Gaurav Gera added their unique flavors to the film truly which made it an entertaining affair.”

Please watch the campaign here. Catch the show every Sunday from April 18, at 10:30 PM on Zee Café.


Leave a Comment

Your email address will not be published. Required fields are marked *

13 + eighteen =