ZeeZest.com is streaming two shows Body Love and Dude aur Deewani under its Zest Originals umbrella. These launches are aimed at reaching out to millions of its viewers globally.
A digital-first strategy was part of the channel’s vision to UNLIMIT experiences for its 2 million-plus strong userbase on YouTube, Instagram and Facebook offering a spectrum of on-demand lifestyle content. It drives direct conversations with the audience which is essential to create a buzz and get valuable feedback from them in real-time.
Body Love will also be streamed on YouTube on 18th June as a wholesome 360-degree guide for viewers. The show is hosted by postpartum fitness influencer Harman Sidhu. The series concentrates on the ‘active lifestyle’ through a fitness regimen that can easily be done at home along with a large number of nutritious balanced meal options to complement the workout.
Excited about the channel’s first-ever shows primarily designed for an online audience, Mr. Amit Nair, Business Head, Zee Zest says “Zee Zest achieved the no.1 position for lifestyle genre within its first month since inception. While audiences have loved and appreciated our content on television, we are looking to augment our 360-degree proposition by expanding our digital footprint. Digital disruption has led to a pivotal shift in the entertainment industry. Viewers are increasingly consuming content online preferably through portable devices. Our viewers remain at the heart of all business decisions. Hence, we’ve designed bite-sized video content, that’s easier to consume digitally and accessible to even those who wish to consume it through our website, app, YouTube, or social media platforms. We want to leverage our expertise and network to create meaningful and distinctive content that entertains viewers across the world.”
The second show Dude Aur Deewani is going to be launched soon. The show is about a couple who connect the culinary dots under various themes and share exciting trivia and fascinating food history.
