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ZEE5 now brings American Idol – the game-changer of reality television

MediaInfoline July 4, 2018
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American Idol, the reality TV show that changed television viewing forever is all set to make its debut on ZEE5. Available from 2nd July, the show is available for binge-watching for all you die-hard fans.
You can once again revel in the success of Kelly Clarkson, Ruben Studdard, Carrie Underwood, David Cook and all other winners of the past 15 seasons. And the latest season hosted by Emmy® Award-winning host and producer Ryan Seacrest, the heart and soul of the show, will be available too.
The show that debuted in 2002, American Idol held the distinct rank of being the highest-rated series for a decade. The popular show, viewed by a worldwide audience of over 460 million across 53 countries, will be a delight for the Indian viewers to binge watch on.
With superstar judges – Luke Bryan, Katy Perry and Lionel Richie, the much-awaited 8th season of American Idol has brought fresh talent and some amazing artists forth to sweep the audience by their feet. American Idol has brought to the fore a sea of talent in the past. The 2018 season came to a close with Iowa-born Maddie Poppe being announced the winner.
Manish Aggarwal, Chief Marketing Officer, ZEE5 India said, “American Idol is one of the highest watched music competition series. The show introduced many firsts for us a generation – a talent show that placed the power of choice in the listener’s hand. It also introduced the concept of text and mobile voting, forming a different kind of engagement with the audience. It was also the first show that placed the spotlight squarely on talented musicians in the country pushing music into the national eye. We believe the show will be a huge hit across a huge cross-section of our subscribers – starting from those for whom American Idol was part of their wonder years. Bringing the show, as part of our marquee offerings that have music videos, international shows from BBC, Hollywood. Movies etc., is an aspect that is a crucial part of brand promise.”
Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5and and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TVand Amazon Fire TV Stick.ZEE5 also supports Chromecast.
Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content at a special launch offer price of INR 99 per month instead of the actual monthly pack price of INR 150.

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