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Bingo! Mad Angles launches Very Peri Peri

MediaInfoline August 2, 2018
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Bingo! Mad Angles has added an all new international flavor “Very Peri Peri” to its range of lip-smacking flavours. Mad Angles Very Peri Peri is an outcome of an extensive co-creation exercise involving ITC masterchefs and internal food technologists. Peri Peri has become quite popular nowadays and it finds mention on the menus of numerous restaurants.

Hemant Malik, Divisional Chief Executive – Foods, ITC Ltd said, “Our in-depth research shows that Peri Peri is a clear winner among Indian consumers who seek contemporary flavours in their snacking options. We are excited to launch this flavour under Bingo!’s unique triangular format and are positive that our consumers will enjoy the bold new taste experience of Mad Angles Very Peri Peri.”

The product’s packaging signifies the fiery yet lip-smacking taste of the variant, with the trademark triangular shape of Mad Angles surrounded by flames.

The product will be available at all modern and general trade outlets across India in convenient pack sizes of 18 gms at Rs 5, 40 gms at Rs. 10 and 80gms at Rs 20.

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