Leading FMCG player and one of the best bakery brands in India Bonn Group of Industries has launched ‘Bonn Chef’, a social media campaign to encourage people to try experimental bread-based recipes at home, prepared by MasterChef Ashish Singh and Corporate Chef Nishant Choubey. Every week, one of the chefs will share one DIY (Do It Yourself) video on Bonn’s social media handles on Instagram, Facebook, YouTube, and LinkedIn that will help the company to establish better and organic connections with the customers.
The FMCG major’s initiative intends to promote unique and interesting uses of bread via these recipe videos to allow the audience to dish up a variety of items that are interesting, tasty and can be prepared in a jiffy, leveraging the growing usage of social media by its users since the beginning of the pandemic.
“We have noticed that the internet has become a major source of learning for people who are searching for healthy food recipes, especially at a time when words like immunity and metabolism have gained new significance. We are committed to providing our customers with nutritious breads. However, most of us prefer to stick to preparing toasts and sandwiches with them and rarely try innovative or quirky recipes. Cooking is a life skill, and with this campaign, we aim to help the customers discover their hidden culinary skills which are usually lost in the fast pace of life. Cooking food together also allows spending quality time with loved ones, which is one of the focuses of the campaign. Our first video this week by Master Chef Ashish shows the recipe of Cheesecake Shahi Tukda which received an inspiring response,” says Mr. Amrinder Singh, Director, Bonn Group of Industries.
BONN is a quality-driven FMCG Company that was founded more than three decades ago in 1985 by the visionary Mr. Manjit Singh. The brand ‘BONN’ has become synonymous with Bread& Bakery in many cities in North India where the company enjoys a dominant market share. The Group produces a range of food products including Bread, Biscuits, Cakes, Rusk and Cookies that are sold in India and exported to about 55 countries in over three continents.
Watch a video of the DIY Bread recipe here.