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Britannia Winkin’ Cow Thick Shakes now offers you a chance to eat* your milkshake

MediaInfoline February 4, 2019
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Britannia has introduced the Winkin’ Cow Thick shakes in an attractive Tetrapak format. The thick shake offers consumers the ultimate indulgence with four exciting and refreshing flavors – Vanilla, Choco, Strawberry and Mango. Packing in the wholesomeness of milk and natural ingredients and with no added preservatives or artificial colours, Winkin’ Cow is a go to for all thick shake fans.

To launch the new tetra offering, Britannia got on board Celebrity Chef Ajay Chopra to use Winkin’ Cow Thick Shakes and create delightful treats suited to a range of pallets. The recipes appeal as much to a homemaker looking for a quick and delicious treat for her kids, as it does to a time strapped millennial looking for a quick dessert hack for a party! Chef Ajay Chopra will showcase the finest dessert recipes like Badam Phirni, Chocolate Pancake, Mango Kulfi and Vanilla & Strawberry Pannacotta made super-easy with Britannia Winkin Cow thick shakes. Recipes can be viewed : here

Talking about his partnership with Britannia, Chef Ajay Chopra says, “With Britannia Winkin’ Cow Thick Shakes, I have taken a spin on regular favorites like pancakes and panacota. The taste, flavors and consistency of the thick shakes make them an ideal base ingredient to whip up delicious treats for a variety of occasions, be it a breakfast, an evening snack or a home party”.

Venkat Shankar, VP & Head, Dairy Business, Britannia Industries Limited says, “The launch of Winkin’ Cow thick shakes in Tetrapak serves our consumers with yet another convenient format to savour the product in. The thick shakes are a delightful and filling drink available in a range of our favorite flavours”.

The new Winkin’ Cow Milk Shake tetrapak is available PAN India in a convenient packaging of 180 ml, competitively priced at Rs.25.

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