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Burger King challenges customers with new Boneless Chicken Wings

Madhushree Chakrabarty March 16, 2021
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Burger King India launches its new range of Boneless Chicken Wings with an aim to provide its customers chicken and only chicken. And, as per the brand’s quirky approach, the new product was launched in a unique manner where the brand challenged its customers to find a bone on in their piece of chicken wings. And, if they are able to find a bone, they stand a chance to win a Boneless Chicken Wings for free. 

Burger King’s spokesperson said, “We understand the love for food and resonate the philosophy of Have It Your Way. The all-new Boneless Chicken Wings are one of a kind, exclusive Burger King offering for those guests who like chicken and only chicken. With #AllChickenNoBone, we hope our guests enjoy this chicken with no Haddi.”

Burger King is inviting its guests to enjoy the #AllChickenNoBone chicken wings that are crispy on the outside and moist and juicy on the inside. The offering is priced at INR 119 for 4 pieces and Rs.199 for 7 pieces. 

To take up the challenge, one has to grab a portion of the new product and if you find a bone, tag @burgerkingIndia with a #AllChickenNoBone. The challenge began on 13 March 2021 on Burger King India Instagram handle. 

Burger King was founded in the year 1954 and is the second-largest fast-food burger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 15,000 locations in almost 100 countries and U.S. territories. Approximately, all the BURGER KING® restaurants are owned and operated by independent franchisees. A lot of them are family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. which is the world’s largest quick-service restaurant company with over $23 billion in system sales and more than 19,000 restaurants. Visit www.bk.com to know more.

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