BURGER KING India forays into East zone with launch of flagship store in Bhubaneswar
The people of Bhubaneswar city are in for a Whopper treat with BURGER KING® India announcing the launch of its flagship store in the city today. Burger King India has been on an aggressive expansion chart in the country, with the Esplanade Mall outlet marking the 148th store across 33 cities in India.
BURGER KING® is renowned for its flagship WHOPPER®, which is available for Indian consumers in Veg, Chicken and Mutton variants. The entire menu has been specifically developed to cater to the Indian taste palette. The brand offers many vegetarian burgers on the menu like Crispy Veg, BK Veggie, Veg Surprise, Veg Chilli Cheese, Paneer King Melt and a range of appetizers and Floats & Sundaes. The menu also contains a mouth-watering variety of non-vegetarian burgers like the lip-smacking Chicken Tandoor Grill burger and the delectable Fiery Chicken Burger which capture local flavours, making them hot favourites across markets in India.
Globally acclaimed for its innovation and great tasting products, Burger King® continues to innovate on its signature WHOPPER® with unique offerings like the Masala Whopper, Smokin’ Crunch Whopper, Salsa Whopper and the soon upcoming Bigg Boss Whopper (which is a unique association with the Bigg Boss show). All of these Limited Editions are developed specially for Indian Markets.
Reinforcing its promise of ‘’Great taste at Amazing prices’’, Burger King offers its most popular Crispy Veg & Crispy Chicken Burgers at 2 for INR 59 and 2 for INR 79 respectively. Further, BURGER KING® also has a very easy upgrade to combo pricing that helps guests enhance their dining experience.
Excited about the brand’s expansion in Bhubaneswar, Mr. Rajeev Varman, CEO, BURGER KING® India said, “India is one of our fastest growing markets and the store launch in Bhubaneswar marks our foray into the east zone. As we further penetrate the Indian market and strengthen our footprint here, we remain confident of our growth trajectory. We continue in our endeavors to present the best of our globally renowned offerings combined with a pulse on flavours that are local favourites to create a refreshingly unique menu for India. We are thrilled to serve our guests in Bhubaneswar with our Whoppers and burgers that have received a lot of love from markets across India.”
“As we continue to grow and expand aggressively across the country, we aim to strike a chord with a geographically diverse consumer base through our expanding network and value-driven, innovative offerings,” Mr. Rajeev Varman added.