Burger King stuns with New Rs. 50 Stunner Menu!
Burger King India has launched the new everyday ‘Stunner Menu’ at just Rs.50, in an industry full of offers & limited-time promotions. The menu has been designed with new products and new formats and is in tune with the current guest expectations of great value at accessible prices.
Defying the current industry trend of offers/promos which are either “Less for Less”, or to offer bundled products at a discounted rate, Burger King India decided to introduce a new everyday value ‘Rs.50 Stunner Menu’. The format includes Burger, Rice & Volcano, Wrap in exciting Indian & International flavors. It’s a “No Terms & Conditions” menu which is available every day, every hour, in every Burger King India restaurant. The Rs. 50 Stunner Menu includes vegetarian and egg products like the new Makhani Burst & King Egg Burgers, new Tikki Twist, new Crispy Veg Wrap, new Veg Crunchy Volcano, and new Peri Peri Rice Bowl all at Rs.50 each. The non-vegetarian menu includes new Crunchy Chicken Volcano, Crispy Chicken & new Makhani Burst Burgers, new Crispy Chicken & King Egg Wraps, all at Rs.70 each.
In addition to a television commercial, the five-week campaign will also promote the newly launched menu across Digital, Print, Social Media, In-restaurant, OOH and via on-ground initiatives. During the campaign, Burger King India’s Instagram page will be running multiple contests wherein guests can stand a chance to win free Stunner Menu Food.
Speaking about the new menu, Mr. Kapil Grover, Chief Marketing Officer at Burger King India, said, “The Stunner Menu was created with a thorough market research, keeping the current guest needs in mind. The guest expectation for ‘value for money’ is paramount in the current macros and our new Rs.50 Stunner Menu is designed to deliver the same. We are especially excited about the fact that we have new product formats as well as new flavors in this menu. We will continue to build the Stunner Menu in times to come as it represents our strategic pillar of Value Leadership in the QSR industry.”