On the occasion of World Milk Day, FMCG major CavinKare’s flagship dairy brand Cavin’s, planned a celebration for its consumers. The brand joined hands with a daily micro-delivery service platform, Milk Basket, the brand sent out surprise packages of Cavin’s milkshakes to more than 70,000 households across Bangalore, Hyderabad and Delhi. The packages were sent to the consumers with a personal note highlighting the significance of consuming milk.
Through this innovative campaign, Cavin’s reached out to its consumers to strengthen the awareness about the benefits of consuming milk and dairy products. With the help of the partnership with Milk Basket & Happyflap, the brand was able to reach households to share the message for World Milk Day.
Commenting on the occasion, Mr. BP Ravindran, Business Head- Dairy & Beverages said “We are delighted to greet our consumers on World Milk Day through an innovative campaign. Milk is an integral part of our everyday diet and its benefits are very well known. We wanted an opportunity to connect with our consumers in a special way to celebrate milk and also reiterate its benefits. Cavin’s enjoys a strong market share and through this initiative, we wanted to thank our consumers for the support and extend our gratitude.”
With continuous innovation, Cavin’s has evolved into an umbrella dairy brand offering the highest quality of products like Milk, Butter, Curd, Milkshake, Paneer, Lassi, and Buttermilk. Since its establishment in 2011, the brand has always been adding new categories under the segment carving a niche for itself. During these days of the COVID-19 pandemic, health and hygiene have become more pertinent than ever. The range of products under Cavin’s portfolio now provides “Immunity Support” with Zinc.
Recently, Cavin’s Mithai Milkshakes were launched in flavors like Badam, Rabdi, Rajbhog and Gulkand. The extensive variants of milkshakes give its consumers’ the finest blend of flavors to satisfy their craving for sweets.
