Cricketer Mr. Devdutt Padikkal has become the brand ambassador for one of India’s largest healthy food platforms, Eatfit. The cricket star and the brand’s strategic association will be for four years.
This left-hand batsman oozes passion and confidence and is the new cricketing kid on the block. Devdutt Padikkal carved a niche for himself as he climbed up the ranks. He started playing cricket at the age of 11. Devdutt has represented Karnataka state in under-16 and under-19 as well as India in the under-19 tournaments. Due to his continued success playing with the Bangalore team in India’s most loved cricket tournament, he rose to fame.
Sharing his thoughts on the association, Ankit Nagori, Co-Founder EatFit, said: “It gives me immense pleasure to welcome Devdutt Padikkal to the Eatfit family. This collaboration will foster and strengthen the brand as well as chart new growth trajectories for Eatfit. Mr. Padikkal’s unwavering commitment, youthful exuberance and passion for the game will certainly establish a connect with our target audience. His aura is in perfect line with the brand identity we are trying to carve for Eatfit and we hope that our customers resonate with this collaboration. We are excited to work on some fun campaigns with him.”
Speaking about the brand association Devdutt Padikkal said, “I am thankful to Eatfit for getting me on board as their brand ambassador. I admire their passion and commitment to transforming the healthy food landscape in India. Their constant efforts to make healthy food cool and delicious at the same time is something that connects with me. I am proud to be associated with one of India’s most trusted and dependable food platforms and cannot wait to be a part of their future campaigns.”
Flipside Sport, the management agency of Padikkal will manage the partnership. For the next four years, Padikkal will represent the brand in all marketing campaigns as the company aims to expand to 10 more cities in that timeframe.