Dineout Unveils ‘Dineout Later, Stay Home Now’ Initiative
Dineout despite of its brand name and objective, is encouraging users to practise responsible social distancing and superior personal hygiene to combat the spread of COVID-19. As a part of this public health initiative aimed at promoting the need to stay home and stay healthy, the brand has changed its name across social media platforms to ‘Dineout Later Stay Home Now’ and also changed their popularly used hashtag #LetsDineout to #LetsStayHome to show their support.
Through social conversations with the hashtag #LetsStayHome, Dineout is sharing updates on how their team is working from home, having team lunch digitally together through Dineout Later Stay Home Now. They are also encouraging fellow Indians to stay entertained while indoors by exploring new hobbies, easy recipes, exercises and fun activities from the comfort of their homes amidst this crisis. People may also share their recipe ideas and photos of what they are cooking or eating with the same hashtag to promote healthy and safe eating habits. They have also created a unique Facebook event ‘Stay Home’ where they are inviting people for a virtual dine-in on 22nd March, the same day as Janta Curfew to have lunch from the comfort and safety of their homes. They have also announced the closure of their services and operations including denial of bookings and payments on 22nd March to support the all India lockdown.
Speaking on the brand’s public health initiative, Ankit Mehrotra, Co-founder & CEO – Dineout observed, “Social gathering is the key to the F&B industry, while social distancing is the key to fighting the widespread of COVID-19 and we’re strongly promoting it across all our platforms. We stand strong with our restaurant partners who have closed operations temporarily and #LetsStayHome is our collective effort to remind everyone to focus on what matters the most amidst this health emergency – the health and safety of our loved ones and our communities.”