The much-awaited 6th edition of India’s largest restaurant festival, the Dineout Great Indian Restaurant Festival (GIRF) is all set to be held from 26th February to 31st March, 2021 at 10,000 leading restaurants across 20 cities. During the festival, the brand will offer flat 50% off on restaurant bills at a host of leading restaurants including JW Marriott, Radisson, Mainland China, Punjab Grill, Oh Calcutta, The Irish House, The Great Kabab Factory, Mad Over Donuts, Pizza Hut, Burger King, Barbeque Nation, Cafe Delhi Heights & many more.
To spread the cheer among users, Dineout has also launched a new brand campaign “Dineout Par Dekho” that tells consumers about the real 50% off deals, which is unlike any other deals available in the market. The campaign is based on the simple insight of how Indians love to save and get value for their money, marrying it with their love for food and how it is enjoyed best when served hot and fresh.
Commenting on the latest edition of GIRF, Mr Ankit Mehrotra, CEO & Co-founder – Dineout said, “Our biggest issue was communicating to users that when we say 50% off we mean it. In the age of online sales where brands often use big % discounts and not mean them, customers lose trust. Dineout Par Dekho reduces that gap and further enables the trust in users with the end result being more footfall & business for restaurants! Moreover we saw a massive spike this Valentine’s Day with 40% more users dining out as compared to last year. Which means 2021 is going to be a good year for all of us!”
Check out Dineout’s “no conditions” brand film for GIRF 2021 here: https://www.youtube.com/watch?v=YhunbvSPL5Y&feature=youtu.be