Foodpanda announces their first ever virtual food festival
Foodpanda India, country’s leading online food marketplace, is hosting their first virtual food festival – “What The Feast”, which will go on till the Good Friday long weekend (April 1st 2018) nationally. The festival brings together a plethora of special menus, discounts and offers from top restaurants like Cafe Coffee Day, Faasos, Dunkin Donuts, KFC, Ovenstory, etc. across the country.
The festival celebrates the foodie in everyone and evokes a sense of celebration around eating moments throughout the day. As part of the festival, Foodpanda India is partnering with top food outlets to offer discounts up to 60% to consumers on their favourite dishes and cuisines, giving a guilt-free pass for indulgence at the best price.
“Indians share a remarkable passion for food and this connection with food gets intertwined with moments throughout the day. With our first national virtual food festival “What the Feast”, we are celebrating the special bond our consumers share with food and their favourite restaurants. We see a 40-50% increase in our orders on weekends; owing to that, we have kept the timing for this festival to capture the upcoming Good Friday long weekend. Through this festival, we hope to elevate ordering-in as a dining choice among Indians to celebrate food moments that matter.” said, Kunal Suri, COO, Foodpanda India
Sagar Kochhar, Chief Marketing Officer, Faasos said, “It is an absolute delight to partner with Foodpanda for their virtual food festival – What the feast. This partnership comes naturally to us as it helps us celebrate different food mission right from breakfast to tea & snack, dinners to single-serve meal offerings like lunchbox. It is a step further in our commitment to be customer-centric & provide a wide range of delectable choices of cuisines.”
Foodpanda has also announced a host of social media, digital contests and activations to reveal some of the biggest offers from the food festival. Promoted across print, digital, social radio, OOH and offline activations, the festival will encourage consumers to share their WTF worthy moments and celebrate their food.