Jayshri Gayatri Food ropes in Mandira Bedi to promote Milk Magic Paneer

Jayshri Gayatri Food Products signs Mandira Bedi

Jayshri Gayatri Food Products (JGF) has announced its foray into the Indian B2C domestic market for its brand ‘Milk Magic’. To promote its product range in Paneer Category, it has roped in Mandira Bedi as the brand ambassador.

Along with being a public and familiar face across generations, Mandira is a mother, sports commentator, actor, social media influencer and fitness enthusiast among others. Her personality will benefit the visibility of the product range.

Commenting on the potential of the Paneer category, Kishan Modi, Managing Director, Jayshri Gayatri Foods, stated, “Paneer has always been the star product of Milk Magic among NRIs and now in India as we have recently forayed in the domestic B2C market. The pandemic has evolved Indian consumer preferences towards packaged food products, especially for Paneer, as safety and hygiene become prime concerns. As the market expands, we see a huge potential for this category in India and will soon launch a never-before range of paneer products.”

Speaking about the association, Mandira Bedi said, “Being a vegetarian, I am a huge fan of Paneer as part of my regular diet and its nutritional benefits, to achieve my fitness goals. I am delighted to be the face of this first-of-its-kind, high quality and healthy range of packaged paneer that is soon to be launched by Milk Magic. The upcoming campaign is sure to make paneer lovers giggle and have something to look forward to at the same time.

Speaking about Mandira Bedi being the natural fit for the product range, Chandra Prakash Pandey, Director Marketing, Jayshri Gayatri Foods, said, “We wanted a face that relates to all aspects of Paneer consumers – be it homemakers, home-chefs, aware parents, fitness conscious individuals, among others. We see Mandira Bedi as the right match that is relatable to individuals across all walks of life.”

Speaking about the brand’s connect with Mandira Bedi, Upendra Singh Thakur – Founder, BeanstalkAsia, expressed, “In Mandira, we find all facets of her personality connecting seamlessly with the brand’s persona. Her energetic and jovial personality is what we are looking to capture in the upcoming campaign that gives a new twist to the otherwise cliched portrayal of Paneer as a product.”

The entire Integrated Marketing Communications mandate has been awarded to BeanstalkAsia by JGF, for the entire portfolio of their soon to be launched non-dairy products portfolio and dairy products brand ‘Milk Magic’.

The wide product under the brand Milk Magic includes one of their most popular product offerings, that is the fresh and frozen varieties of Paneer, Pure Ghee variety, Butter – salted & unsalted varieties, an assortment of Cheese, Khoya, and Indian sweets such as Rasgulla, Gulab Jamun, Kaju Katli and Rasmalai.

Milk Magic being a well-known brand in Telangana, Bihar, Orissa, Chhattisgarh and Rajasthan among others is also being subsequently launched in Kerala, Karnataka and Tamil Nadu and it will enter later in Himachal Pradesh, Gujarat, Uttar Pradesh, Jammu & Kashmir, Punjab, Maharashtra and North Eastern states as well.

The company is looking forward to building its company-owned exclusive retailing outlets along with a distribution channel with hubs in each city. Grocery retail stores such as Reliance Fresh and DMart, etc., will also sell the brand.

Jayshri Gayatri Food Products (JGF) is one of the leading manufacturers of dairy products started by Kishan Modi in 2013. He started his journey as an entrepreneur setting up a state-of-the-art Dairy product manufacturing facility in Sehore – Madhya Pradesh.

The firm has established its exports business to the Middle East – Dubai, Kuwait, Oman, Qatar, Sharjah, Bahrain and many South-East Asian countries like Hong Kong, Singapore, Malaysia, Japan. JGF has been extremely successful in developing various co-branded dairy products with well-known multinational brands in the Middle East and Asian countries. Furthermore, JGF has been exporting its products under the brand names ‘Milk Magic’ and ‘Inde Chefs’ to countries such as the USA, New Zealand, Egypt, Jordan, Sri Lanka, and Mauritius.

JGF takes immense pride in being the exclusive dairy products supplier to global brands in International Markets such as McDonald, Domino’s, Subway and Indian domestic market majors like ITC, Britannia, Anik Dairy, Vadilal, Top N Town, Kwality Wall’s, Tasty Bytes, Vista Food, Vimal Agro, Sanjeevani Agro Food among many other national and regional brands across the country.

In 2020, it has stepped into the domestic B2C market in India with dairy products under its brand ‘Milk Magic’.

Visit www.jayshrigayatrifood.com for further information.

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