KFC India hosted the biggest virtual Burger Party of the year, which brought together famous social media stars, burger lovers, consumers, food communities, bloggers, consumers, along with legendary Bollywood actor and a KFC fan Anil Kapoor. The burger party was attended by about 500 guests from across various cities to relish KFC’s new Value Burgers, virtually. The actor also shared pictures along with other participants at the party in his iconic jhakaas style.
Sharing his experience of being a part of the Burger Bash, Moksh Chopra, Chief Marketing Officer, KFC India said, “KFC’s Value Burgers have been garnering much love amongst consumers since their launch earlier this year. In fact, Anil Kapoor’s epic dialogue from the campaign film has created much buzz on social and online mediums. We felt what better way to celebrate the love for KFC burgers than, by hosting the Big Burger Bash – a virtual party with a difference. We invited our KFC fans to come together and celebrate their shared love for burgers; while digging into some delectable burgers on the side. Having the legendary Anil Kapoor be a part of the Bash meant it wasn’t just the biggest bash of the year, but the most exciting too!”
“I am an ardent foodie and burgers are one of my favorites. And KFC’s Value Burgers are just the kind I like. So obviously I had to be a part of the year’s biggest virtual bash – KFC’s Big Burger Bash! I had such a blast enjoying KFC’s Value Burgers with fellow KFC fans from all across the country. Indeed, it was a ‘jhakaas’ moment! This is the stuff epic parties (and patties) are made of!” said Anil Kapoor as upped the energy and star quotient of the Burger Bash.
The campaign for value burgers was launched earlier this year with Anil Kapoor’s dialogue – ‘Agar ye bun tikki burger hai to mai Sonam Kapoor hu, moocho ke saath’. The dialogue has been recreated by many fans.