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Lavazza launches Il Mattino Vivace

MediaInfoline November 15, 2017
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The iconic Turin-based Italian coffee brand Lavazza presents Il Mattino Vivace, its first Made-In-India-For-India pure premium filter coffee powder. The company known for its expertise in the art of blending coffee for over four generations has locally crafted the pure filter coffee especially for the Indian palate.

Il Mattino Vivace, which means “the lively morning” in Italian, is a balanced coffee powder rich in flavour. It is made with a fine blend of Arabica and Robusta beans sourced from select plantations in Coorg and Chikmagalur regions in the hills of Western Ghats in India. The beans are roasted to perfection in medium to dark, this mild and aromatic coffee has a well-rounded body and perfect hints of caramel notes.

Perfect to enjoy with milk preparations, the drink can be used on South Indian coffee filters, moka pots and electric coffee machines.

Il Mattino Vivace comes in a special air tight packaging with innovative one-way valve which preserves the aroma of the powder for up to 12 months. Available in leading modern retail outlets, it comes in packs of 200 grams and is priced at Rs. 150.

Make your every morning lively with Il Mattino Vivace!

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