Lotte India Corporation Ltd. celebrates this Mother’s Day with two innovative digital campaigns #PauseToThank (Lotte ChocoPie) and #ArgumentsWithMom (Coffy Bite). While Lotte Chocopie seeks to thank all mothers on the occasion, Coffy Bite focuses on the many arguments that one has/had with his/her mom at different points in time.
The digital campaign titled #PauseToThank celebrates the bond of love and affection between a mother and her children. Lotte ChocoPie also launched its new digital film “PauseToThank”, which shows two kids wrapping a surprise gift for their mother and wishing her on the occasion. The iconic brand, Coffy Bite has an interesting take for Mother’s Day – #ArgumentsWithMom – highlighting age old, fun filled arguments, everyone has had with their mothers. While these arguments have continued for decades, to no end, the mother-child bond stays stronger than ever.
Commenting on the launch, Venkatesh Parthasarathy, VP Marketing, LOTTE India said, “We are extremely delighted to launch these campaigns to honor Moms – truly the most inspiring people in our lives. Mother’s Day is special for children as well as mothers and they get an opportunity to relish the everlasting bond of love and affection between them. Through these campaigns, we would like to create moments where people can thank their wonderful, endearing mothers and also an opportunity to make them feel special and to cherish some unforgettable moments spent together.”
YouTube links to the TVC.