Marriott International creates digital campaign ‘Good Food = Good Mood’
Food has always been in an intrinsic relationship with our moods. It is a universal catalyst dictating our attitudes and emotions – from Monday Blues to Throwback Thursdays, our cravings keep our moods alive. Marriott International has launched a digital campaign ‘Good Food = Good Mood’, inspired by this thought. Capturing various situations & moods from everyday life, a series of highly relatable and fun films have been created that can be diffused with good food from Marriott on Wheels. The campaign includes a series of 5 films, shot in four languages – Hindi, English, Bengali & Kannada. The campaign is produced by Toast Events and conceptualised by Shaun Kolah (Warp Studios).
Funny and eccentric situations that play out among family members in the course of a day or a lifetime have been focused on in the films. With an eager husband waiting for a date night, competing for his wife’s attention which is wholly centred on a nail-biting cricket match, to a travel enthusiast grandmother “Daadi” planning her dream trip to Paris when she hears of the lockdown, plans stay on schedule, realizing there are more ways than one, to enjoy Paris! Report cards & Dad encounters are always unpredictable. Anticipating fireworks on the big, fat ‘F’ that dominates his report card, a boy does his best to soften the blow. Cut to a demure, shy girl going through the rituals of an arranged marriage, prepped she waits her turn to drop a bombshell announcement on her unsuspecting family, it’s a heart-stopping moment, but there are new plans on the table now – moods are uplifted, bonds are celebrated and happiness is diverted back to where it belongs, all made possible with good food from Marriott on Wheels.
Commenting on this initiative, Khushnooma Kapadia, Senior Area Director of Marketing – South Asia for Marriott International Inc. said, “Being cognizant of the dynamically evolving external environment and with people being encouraged to stay home, Marriott on Wheels remains a strong medium to ensure our guests do not miss out on their favourite food. Encapsulating the love for our cuisines have received and the innate power of food to uplift our moods, we have created a lighthearted digital campaign built on relatable and meaningful situations, enabling us to interact with our customers through creative dialogue, allowing us to grow brand awareness and strengthen the brand perception.”
Marriott on Wheels was introduced in 2020. A premium food delivery service from Marriott International, Marriot on Wheels, ensures the safe delivery of a diverse variety of Marriott’s signature dishes. Available in 26 cities and spanning a network of 76 hotels, Marriott on Wheels promises an authentic dining experience with a host of favourite, award-winning dishes on offer, prepared and delivered adhering to strict hygiene & safety norms, not forgetting the high value-for-money proposition.
These 5 lighthearted videos help Marriott on Wheels connect with customers and their emotions, tempered with an understanding of where it fits in relation to their lives and situations
Digitally amplified across Instagram, Facebook & YouTube, through reels and IGTV videos Catch these watchable and sharable videos on the links below: