SPNI’s flagship culinary franchise MasterChef India is back with a high-impact new season that refreshes the format and strengthens its appeal as a premium brand integration powerhouse. Streaming on Sony LIV, this show brings together powerful sponsors and an all-new Jodi’s concept, promising More Passion. More Drama. More Flavour.
Turning up the heat on and off the screen, MasterChef India returns with a power-packed sponsor lineup, Veeba (VRB Consumer products pvt ltd.) as Co-presenting partner (3 consecutive years on MasterChef), Ikea India, Fortune Chakki Fresh Atta (AWL Agri Business Ltd.) as Co-powered partners, alongside Kohler, Catch (DS Group), Vijay Sales, cementing this season as one of the most exciting and brand-rich editions yet.
For the first time in the history of MasterChef India, the competition will feature 12 Jodis, introducing a fresh narrative rooted in relationships, collaboration, and shared legacies. This innovative format facilitates richer storytelling opportunities and deeper brand integrations, aligning seamlessly with the evolving consumption patterns of today’s audiences.
Adding credibility and star power to this show is the reunion of original judges Chef Vikas Khanna, Chef Ranveer Brar, and Chef Kunal Kapur, a move that reinforces the show’s legacy while driving strong recall and appointment viewing. This season also places a strong spotlight on India’s elevated micro-cuisines and forgotten heritage recipes, positioning MasterChef India as a content property that blends entertainment with cultural pride – a combination that continues to attract premium advertisers year after year.
Ranjana Mangla, EVP & Head of Ad Revenue – Sony LIV, said, “MasterChef India has evolved into a powerful, immersive brand integration ecosystem where partners don’t merely associate with the show, they actively participate in the storytelling. As an iconic and much-loved property, it continues to attract brands that return year after year, reflecting the trust, impact, and value the platform delivers. The Jodi’s format this season further deepens integration opportunities, enabling brands to build meaningful, clutter-free presence within culturally relevant narratives and high-engagement moments.”
Viraj Bahl, Founder & Managing Director, VRB Consumer (Veeba) Co-presenting Sponsor, said, “Our partnership with MasterChef India has always been rooted in shared values. This season’s focus on cooking in pairs reflects the belief that meaningful outcomes come from working together with intent and effort. At Veeba, we see this every day, when the hard-work is real, the fruit follows. That’s why this partnership continues to feel so natural to us.”
MasterChef India now streaming Monday to Friday at 9 pm on Sony LIV!
