MasterChef, an internationally revered culinary reality show celebrated an important milestone in an event in the city. The producers of the show – Innovative Film Academy and Endemol Shine, with the recent announcement of launching the international show in regional adaptations, announced that the show will clock its 500th on-air episode with the launch of MasterChef Tamil.
The show brought the key sponsors and makers together where they formally unveiled the show format and shared insights about the grand sets of MasterChef Kitchen. Title sponsor Butterfly Kitchen Appliances, The co-sponsors Udhaya Krishna Ghee, Sakthi Masala, and Tasty Tasty, Special Partners Sangeetha Mobiles, Anil Foods, VELS University and Invenio Origin, were present at the press conference.
With the show slated for launch on 7th of August 2021 and will be aired on Saturday and Sunday between 9:30 PM to 10:30 PM on Sun TV, the makers in the conference also shared insights about the tremendous support offered by the sponsors to bring the 500th episode to life in true-blue Tamil style. Commenting on the occasion, Mr. Saravana Prasad, Founder – Innovative Film Academy, said “We are thrilled to be launching MasterChef Tamil and it is indeed an honor to roll out a milestone episode in Tamil. This international property has carved itself a niche in the GEC space and we are proud to be producing the regional adaptation. We would like to take this opportunity to thank our sponsors who have been a pillar of support in this journey of launching MasterChef Tamil and it gives us immense joy to be celebrating this occasion with them.”
Adding to this, Mr. Abhishek Rege from Endemol Shine India said, “MasterChef has set unprecedented benchmarks globally and I can confidently say that the regional adaptation has surpassed the benchmark in terms of production quality, content and the contestants. It has been an absolute pleasure to work with IFA to bring MasterChef in not just one but four regional languages. We are confident that this show will be an instant hit amongst millions of households.”
On these lines, Dr. Ishari K Ganesh from VELS University, said, “Today’s marks an important milestone for MasterChef and the makers, we are truly happy to be a part of this celebration. We are confident that this association will scale new heights and bring to audience a compelling watch.”
Lauding the makers for leaving no stone unturned in the making of MasterChef Tamil, Mr. V.M.L Karthikeyan, Butterfly, Title Sponsor for the show, said “Butterfly has a legacy in Tamil Nadu and we have always been selective in our TV sponsorships. With IFA and Endemol Shine joining hands to bring one of the acclaimed international properties to regional languages was an irresistible opportunity for us. We are happy that we joined this super team just in time to bring MasterChef Tamil to our audience and consumers.”
Sharing his views, Mr. Alankar Pandian, Invenio Origin says “We are happy to be associated with MasterChef South India as an associate partner, this partnership builds a portfolio further to worldwide Audience.”