The makers and bakers of some of India’s favourite snacking brands – Oreo, Cadbury Bournvita, Cadbury Dairy Milk, etc., Mondelez India are celebrating the 50th Anniversary of one of India’s loved Cadbury Éclair brands – “Cadbury Choclairs”.
Cadbury Choclairs was introduced to India in 1971 and has consistently been creating moments of joy for consumers, over the last five decades.
Commenting on the brand’s journey in India, Inderpreet Singh, Associate Director, Marketing (Beverages, Meals, Candies, and Gums), Mondelez India said “For five decades, Cadbury Choclairs, has successfully been India’s go-to small treat, steeped in the heritage and iconic taste of Cadbury. Right from being an integral part of birthday celebrations, to becoming the ‘little meetha’ that helps post-meal sweet cravings, Cadbury Choclairs continues to find its sweet spot in the lives of our consumers. As we celebrate this milestone, Cadbury Choclairs has brought to market an exciting on-pack activation which brings to consumers an opportunity to fulfil their childhood dreams of visiting the Cadbury Chocolates Factory!”
Mondelez India has launched limited-edition packs to mark this milestone, where consumers can now win a ‘Golden Ticket’ to visit the Cadbury’s Chocolates Factory. Also, with the purchase of every candy until December 31, 2021, there are assured rewards. This will be supported by an extensive User and influencer Generated Content focused campaign to drive consumer awareness and excitement.f
In over 150 countries around the world, Mondelēz International, Inc. empowers people to snack right. MDLZ is leading the future of snacking, with 2020 net revenues of approximately $27 billion including iconic global and local brands such as LU biscuits, OREO, and belVita; Cadbury Dairy Milk, Toblerone chocolate and Milka; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Dow Jones Sustainability Index, and Nasdaq 100.
Mondelez India Foods Private Limited has been present in India for over 70 years.
