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Mondelez India launches the delightful Cadbury 5Star Oreo

Madhushree Chakrabarty March 12, 2021
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Mondelez India laucnhes the all new Cadbury 5Star Oreo which is the combination of the creaminess and crunchiness of OREO and the chocolatey caramel zest of Cadbury 5Star. The combinaion is in the form of a sandwich in a sandwich of the OREO and 5Star which aims at attracting the taste buds of the conusmers who are always in search of trying new taste. The Cadbury 5Star Oreo comes with layers of chocolate, Oreo cream, biscuit chunks, and caramel that will leave the consumers lost in the scrumptious lingering taste with each bite they take.

Commenting on this new innovation, Anil Viswanathan, Senior Director, Marketing (Chocolates), Insights and Analytics, Mondelez India, said, “As the market leaders in Chocolates and strong challengers in Biscuits, we have the onus to stay true to our vision of leading the future of snacking by providing consumers with the right snack, for the right moment, made the right way. With this launch, we intend to accelerate the growth momentum of our premium portfolio and focus on agile innovations to stay ahead of the evolving demand curve. We believe that Cadbury 5Star Oreo is truly a cross-pollination of two forever young brands of the iconic Chocolate and Biscuit category which will further expand Cadbury 5Star’s repertoire and take its stance in the countline segment a notch higher. This innovation is a testimony of our coherent efforts of extending Cadbury’s equity beyond the bar; helping us explore snacking adjacencies and increasing consumer relevance in the snacking domain.”

The launch will be supported by a 360-degree integrated marketing communication including innovative outdoor, strong digital,engagement building influencer activity, and solid in-store visibility. Each Cadbury 5Star Oreo is priced at INR 35.

Mondelez India Foods Private Limited, formerly known as Cadbury India Ltd., are the bakers and makers of some of the favorite snackign brnads of India such as Cadbury Bournvita, Cadbury Dairy Milk, and Oreo.

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