House of Biryan (HOB), the tech-enabled cloud kitchen brand redefining India’s most iconic dish, today announced that cricket legend Mahendra Singh Dhoni has officially expanded his role from strategic investor to official brand ambassador.
This marks a defining evolution in a partnership built on shared values: consistency, discipline, precision, and performance at scale.
From Investor to Ambassador: Scaling with Conviction
MS Dhoni joined the House of Biryan cap table in early 2025, drawn to the founders’ clear vision of building a food brand the right way — combining technology, consistency, and a genuine love for the product. What stood out to him was how the team was using tech to bring precision to every kitchen, ensuring that every plate of biryani delivered the same experience, every single time.
Over the past year, Dhoni developed a deep appreciation for the founder and co-founders’ approach — their hands-on involvement, their obsession with quality, and their belief that great food and great systems are not a compromise but a combination. It was this founder mindset that gave him the confidence to deepen his association with the brand.
His transition from investor to brand ambassador reflects a natural progression of that belief. House of Biryan has grown from a single-kitchen operation to a multi-city platform across Mumbai, Delhi, and Dubai — and through that journey, the “Meri Wali Biryani” experience has remained consistent, whether it’s peak hours, a new city, or a new pin code.
With strong foundations now in place, HOB is positioning biryani not just as a beloved Indian dish, but as a globally scalable comfort category — one that can stand alongside burgers and pizza on the world stage.
“Consistency under pressure comes from strong processes. HOB has built a model where quality doesn’t depend on the outlet or the time of day. That’s very similar to how high-performing teams operate in sport.” Says Mahindra Singh Dhoni.
Business Momentum: Scale, Tech & Global Ambition
House of Biryan is scaling with clear strategic intent, targeting ₹500 crore in revenue over the next 4–5 years.
From a single kitchen to over 25 outlets across Mumbai, Delhi, and Dubai, HOB has built a strong footprint in a short span of time. With more than 10 million biryanis served, the expansion hasn’t come at the cost of quality – something the founders are particularly uncompromising about. With every new kitchen being an extension of a tested system, not an experiment.
The “Meri Wali Biryani” model has also played a pivotal role in driving loyalty. By allowing customers to customise their protein, spice levels, and preferred cuts, the brand transforms a traditional dish into a personalised experience. The result is a strong 45% repeat customer rate—clear evidence that the product resonates deeply with its audience.
Internationally, the Dubai launch (2025) serves as a strategic hub for wider Middle East and global expansion.
HOB’s cap table includes a mix of celebrity investors and institutional operators, including Shardul Thakur, Rannvijay Singha, and Amol Parashar, alongside strategic investors such as Al Siraj Holdings and Angel Star Ventures, and senior private-equity professionals investing in their personal capacity.
Dhoni’s expanded role comes at a strategic inflection point, where his association is expected to:
- Accelerate national brand recall
- Strengthen franchise and partnership conversations
- Support international market entry through a globally recognisable face
- Reinforce HOB’s positioning as a process-driven, performance brand
“MS Dhoni represents everything we stand for—discipline, consistency, and performance at scale. His journey with HOB began as an investor who challenged our systems and numbers. His decision to step in as brand ambassador validates the strength of our operating model and our global vision for biryani.” Says the quote from co-founders.
As House of Biryan moves toward its 500Cr revenue milestone, Dhoni’s deeper involvement amplifies brand visibility, strengthens partnerships, and positions the company as a serious contender in the global food-tech landscape.
