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To adapt to the new normal, Munchilicious Granola brings Back to Work

Madhushree Chakrabarty October 13, 2020
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The snacks brand, Munchilicious Granola launches ‘Back to Work’ while people are going back to their offices. The special healthy lip-smacking variants of the snacks are launched to satisfy the hunger of the office goers when they are back at work. During this period, only three things are important to carry while going to work, a sanitizer, a mask, and a packet of Munchilicious granola.

A 40 gm’s packet of granola has been designed as per the consumption habits and taste palates of today’s people. There are four variants of the snack: original, Dried Fruits, Grain-Free, and Desi Twist. The original version is like a nutritious breakfast and the dried fruits are filled with the richness of real fruits and nuts. Whereas grain-free is a vegan snack to munch, and desi twist is a chai time snack.

Speaking on the launch of the ‘Back to work’ campaign, Mr. Rohit Mohan Pugalia, Founder & CEO, Munchilicious Granola (A SOCH Foods LLP Product) said, “Post the pandemic outbreak, consumers have become more conscious with respect to what to eat and what not to eat, what is good for them and what is not while they get back to work. This is exactly why we have launched the ‘back to work’ campaign. With Munchilicious Granola, one does not have to worry about what to munch on at work and carrying multiple dabbas. These healthy and tasty Munchilicious Granola 40gm packs are power-packed with nutritious and immunity-boosting ingredients.”

Munchiliciousgranola will be available in all premium stores in two phases. In the first phase, it will be available in Mumbai and Delhi NCR, and in the second phase, the snack will be available in Bangalore and Pune. People can carry on their healthy routine with a packet of granola and take them from home to their workplaces. The company has designed a QR code that will take consumers to their Instagram page for more information about the brand and the products.

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