On the occasion of 73rd Republic day, Nilon’s came up with a unique campaign #IndiaKeFoodIcons to take all the food lovers on a culinary journey. In an effort to recognize the most favourite food joints, they launched a week-long discovery campaign to identify famous food joints from across India voted and supported by none other than people of India themselves.
Campaign Insight –
India is a country of food, culture, and legacy. On 26th January 2022, this historic nation completed 73 years of being a republic. Nilon’s decided to celebrate this special day with a tribute to the diverse flavours of the country, kyunki iss diversity mein Pyaar Mila hai.
The Campaign –
The campaign #IndiaKeFoodIcons was born out of the fact that if there is one medium that brings people together in taste, it’s a food joint. There are food joints in our country, which are not only famous but also iconic. Their flavours are so legendary, that they are almost synonymous with the name of the state/city they are situated in. To mark the momentous occasion of India’s 73rd Republic Day, Nilon’s set out on an epic journey to find 73 iconic food joints from across the country. The 73 nominees were finalized, and the brand opened up public voting. Based on the maximum number of votes, the top 5 joints were picked and declared as #IndiaKeFoodIcons.
Campaign Execution –
This awe-striking journey of Nilon’s in the quest to find 73 food icons of India was captured on a massive Instagram grid. Each post in the grid featured one iconic food joint. The top 5 posts which received the greatest number of likes, were named #IndiaKeFoodIcons.
The campaign was true ‘Of the People, For the People and By the People’
Watch the campaign here.
Nilon’s India Private Limited was founded in 1962 by Shri Suresh B. Sanghavi and this was the beginning of a humble and inspiring journey. Today, Nilon’s is one of India’s fastest-growing processed food companies with an extensive range of quality products. Widely preferred and trusted by Indians and several food companies, Nilon’s assures goodness in all its products. This assurance is encapsulated by the brand slogan, “Isme Pyaar Mila Hai“.
