PepsiCo India launches a new ad campaign for its beverage brand, Sting, and named the campaign, Energy Bole Toh Sting. The campaign shows how the energy drink fills youth with electrifying energy instantly and an extension of Sting’s ‘Electrifying energy, ultimate taste’ ad from the previous year.
The bizarre TVC starts with a girl with a splint bandage on one foot looking at the elevator that has stopped working again. Suddenly, a boy comes up and insolently extends her an offer to give a lift to her floor. The boy took a sip of Sting and got electrified while having the drink. Then the boy with electrified energy carried the girl on his back and race up the stairs to her floors. The girl got impressed by the boy’s energy, the girl gives him her phone number and the film ends with ‘Energy Bole Toh Sting’ messaging.
Speaking about the launch of Sting’s new campaign, Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India said, “Sting is a refreshing drink that not only energizes the body but also stimulates the mind. The new TVC is an interesting and fun take on electrifying moments with the help of Sting and we are confident that this film will resonate strongly with our younger consumers who are always on-the-go.”
This is a 360-degree campaign and the new TVC will be circulated all across digital, social media, outdoor, and television. Sting is available in small packs in 200 ml and 250 ml and the large packs come in 500 ml in all traditional and modern retail outlets and on all leading e-Commerce platforms in the country.
Catch the television campaign here.
PepsiCo came to India in the year 1989 and has become one of the largest food and beverage businesses in India. The company is steadily investing in India and has also built a snack and food business supported by 62 plants.